MERED

MERED A global real estate developer who creates high-end projects that positively impact people's lives.

12/06/2026

Luxury Has Changed — Here’s How

Luxury has changed — and so have people’s priorities.
Watch the full MERED Talks episode to discover what matters today.

At MERED, we develop destinations that embody the dreams of our audience and transform communities. As the visionary beh...
11/06/2026

At MERED, we develop destinations that embody the dreams of our audience and transform communities. As the visionary behind ICONIC Residences Design by Pininfarina, we collaborate with the best companies in the design and construction industry to create luxurious properties that push boundaries.

Our world-class team of craftsmen and experts have come together to bring the ICONIC Residences to life. With every detail carefully considered, ICONIC Residences meets the highest standards, reflecting the aspirations of those who will call it home. We believe it will be more than just a residence—it will be a timeless landmark that enriches lives and elevates the Dubai skyline.

Designed by the global symbol of the Italian style Pininfarina, the ICONIC Residences combine cutting-edge architecture ...
11/06/2026

Designed by the global symbol of the Italian style Pininfarina, the ICONIC Residences combine cutting-edge architecture with timeless elegance. Pininfarina, a world-famous brand with over 95 years of heritage, renowned for its work with Ferrari and Maserati, brings decades of design excellence to every aspect of the tower.

From seamless lines to high-end finishes, the project reflects Pininfarina’s commitment to innovation and quality. This collaboration ensures that ICONIC Residences stands as a masterpiece of modern living, offering residents an unparalleled experience of luxury and sophistication.

Wake up in a residence designed with precision and elegance, where everything you need is within easy reach. ICONIC Resi...
11/06/2026

Wake up in a residence designed with precision and elegance, where everything you need is within easy reach. ICONIC Residences Design by Pininfarina feature 310 luxurious 1-4 bedroom apartments, two premium units, and a penthouse, all tailored for those who value privacy and comfort.

With a sky infinity pool, boutique spa, gym, yoga studio, padel court, elegant lounges, private air-conditioned parking boxes, and more, the tower offers modern amenities and concierge services that ensure convenience and comfort.

Located in Dubai Internet City, ICONIC Residences perfectly blends style with function. Set for delivery in Q3 2027, your next home awaits—a space crafted for modern, exclusive living.

04/06/2026

Designing Buildings With Automotive Precision

Don’t miss our latest episode!

03/06/2026

Welcome to ICONIC Residences Design by Pininfarina ✨

Enjoy a sophisticated lifestyle in the heart of Dubai, framed by breathtaking views and timeless Italian design.

Unwind in the spa. Float above the city at the sky infinity pool. Lose yourself in stories or create your own at a private cinema and podcast studio. Challenge a friend on the padel court.

These aren’t just amenities. They’re extensions of your life.

✨ Visit our showroom to discover your ICONIC life.

Indulge in the Riviera lifestyle on the shores of Abu Dhabi 🌊Riviera Residences, designed by legendary Pritzker Prize-wi...
29/05/2026

Indulge in the Riviera lifestyle on the shores of Abu Dhabi 🌊

Riviera Residences, designed by legendary Pritzker Prize-winning architects Herzog & de Meuron, is an exceptional address on Al Reem Island, blending contemporary architecture with the atmosphere of a private resort. Lush gardens, a waterfront promenade with boutiques and fine dining, and an incredible array of wellness, sports and leisure amenities.

Discover:
• Over 400 beautifully designed, spacious apartments
• Exclusive Sky Villas, Bay Villas, and panoramic penthouses

✨ Riviera Residences invites you to experience a new standard of waterfront living.

Visit MERED’s floating gallery on Al Reem Island and experience the vision behind Riviera Residences first-hand.

28/05/2026

The Untold Story of Pininfarina: From Ferrari to Luxury Towers

🎥 Watch the full episode to understand why some designs make you feel like you never want to leave.

22/05/2026

What makes Italian design instantly recognisable and instantly trusted?

In this episode of MERED Talks, our host Harley Jenner is joined by Michael Belton, MERED’s CEO, alongside Giovanni de Niederhäusern and Chiara Gibertini from Pininfarina to explore a 95-year design heritage evolving from Ferrari to residential towers.

This conversation goes beyond aesthetics, revealing Pininfarina’s engineering-driven approach, how quality in Italy is embedded in both culture and regulation, and the difference between Italian design as a label and as a holistic approach.

🎧 Hit play to discover:
• Why Pininfarina’s motto is «beauty + technology = impact»
• The historical meeting between Battista Pininfarina and Enzo Ferrari
• What truly defines timeless Italian design beyond trends and luxury
• What «quiet luxury» means in real estate
• What separates authentic branded residences from marketing exercises

🎥 Watch the full episode to understand why some designs make you feel like you never want to leave.

21/05/2026

How Fast Can You Build a Skyscraper?

Watch the full episode to see why winning, on the track or in development, is always engineered, never accidental.

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Al Salam Tower, Al Sufouh Second
Dubai

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Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00
Sunday 09:00 - 18:00

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