Leaf Mark Property

Name: Leaf Mark Property
Address: 15 Devere Avenue, Belrose, NSW, 2085, AU
Telephone: +61481163986

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29/10/2026

Why “speaking to everyone” no longer works

70% of people now say they are unwilling to trust anyone with a different set of values, background, or information sources than their own.

In Japan that number is 90%. In Germany, 81%. In the UK, 76%.

Read that again. Not “unwilling to agree with.” Unwilling to trust.

We built most corporate communication on the assumption that a good enough message can reach across a divide and win someone over. That assumption is dying.

If seven in ten people have already decided they won’t trust someone unlike them, your job as a leader isn’t to write a more persuasive message. It’s to stop trying to be persuasive to people who’ve pre-decided the answer.

Speak with precision to the audience that already shares your values. Let the evidence — not the rhetoric — do the work with everyone else.

I learned this on a farm before I learned it in a boardroom. You don’t convince a skeptical buyer that your grain is 20 tonnes. You weigh it, in front of them, and let the number do the talking.

Trust doesn’t travel on persuasion anymore. It travels on proof.

The leaders who win the next decade will stop trying to talk people into trusting them, and start building things that don’t require the conversation at all.

29/10/2026

The trust recession is here. What are you going to do about it?

Only 32% of people believe the next generation will be better off. In France, that number is 6%. In Germany, 8%.
That’s not a statistic about the economy. That’s a statistic about whether people believe the systems around them — government, business, media — are still working for them.

Here’s what the 2026 Edelman data adds up to, when you put it together:

People are retreating into groups who share their values, and refusing to extend trust past that line. Government and media have lost the authority to bridge that gap. Business is doing only marginally better. But employers — leaders, specifically — are still trusted. Barely, and not for long if we waste it.

Trust used to be something you asked people to place in you. That world is gone. The leaders who come out ahead of this are the ones building trust into their systems — governed data, verifiable claims, proof that doesn’t depend on anyone believing your word first.

So here’s the challenge. Not a survey question — an actual one.

If a stranger asked your organization to prove its biggest public claim tomorrow, with data, right now — could you?

If the honest answer is no, you already know where to start.

28/10/2026

Official Finalist! "Leaders of Influence" is up for Best Business Book AND Leadership & Management at the 2026 ABLE Golden Book Awards.

Proud to be co-writer alongside an incredible lineup of authors.

28/10/2026

IFRS is internationally recognized, already linked to GRI, TCFD, and SASB — no need to reinvent the wheel. It's one of the clearest frameworks for climate risk thinking businesses have today.

28/10/2026

Leadership isn't built overnight. It's developed through experience, continuous learning, and the willingness to grow.

Discover practical insights from accomplished leaders in Leaders of Influence: Insights to Inspirational Impact (Volume 1).

Now a #1 Amazon Best Seller.

Co-Authors:
Anton Guinea - https://zurl.co/wbQxd
W Daniel Cox III - https://zurl.co/J4dPB
Pollyanna Lenkic - https://zurl.co/i0Q2P
Les Moir - https://zurl.co/6dflk
Kala Philip - https://zurl.co/EerQF
Lauren Clemett - https://zurl.co/kOPzl
Troy Sawdy - https://zurl.co/Mt83A
Lawrence Petruzelli - https://zurl.co/oAcUu
Luke Moroney - https://zurl.co/bidFv

28/10/2026

What happens when an auditor asks, "How do you know this ESG data is accurate?"

For many organisations, that's where the real challenge begins.

Spreadsheets, disconnected systems, unclear ownership and inconsistent processes can all undermine confidence in reporting.

That's why Green Parrot and Exunix have developed a practical two-session workshop pathway that looks beyond compliance checklists.

The workshops examine both reporting readiness and the maturity of the data foundation supporting those disclosures.

Participants leave with:

• An ASRS readiness assessment
• A data governance maturity profile
• A prioritised roadmap for improvement
• Practical next steps for executives, sustainability leaders and risk teams

The goal isn't simply to report.

The goal is to report with confidence.

If mandatory climate reporting is on your horizon, now is the time to attend a workshop and understand your level of readiness before reporting deadlines arrive.

Contact us to reserve a session.

Workshop details: https://zurl.co/aVBAX

28/10/2026

Stop trying to say it better. Start trying to prove it.

What others say about your brand — people you never paid — now carries more weight than anything you say about yourself.

That should change how you spend your next marketing dollar.

For twenty years, brand trust was treated as a writing problem. Get the message right, get the tone right, get the story right, and belief would follow. The data says that’s over. Consumers have already discounted your self-description before they finish reading it.

What they haven’t discounted is evidence. A third party who verified your numbers. A customer who says it unprompted. Data you were willing to disclose even though it wasn’t flattering.

I spent years auditing organizations that had to survive real scrutiny — a $700 million transaction in 1998 where the numbers either held up or the deal died. Nobody in that room cared how well the deck was written. They cared whether the numbers were true, and who could vouch for them.

Every sustainability claim, every ESG statement, every “we care about X” is really a trust claim. And trust claims aren’t won by the person making them.

Say less. Prove more. Let someone else tell your story — increasingly, only their version counts.

Address

15 Devere Avenue
Belrose, NSW
2085

Telephone

+61481163986

Website

http://www.leafmark.com.au/

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