15/07/2026
Thank you for the write up Elite Agent!
42% of proptech leaders say the biggest barrier to adoption isn't the tech.
It's getting people to change the way they work.
The inaugural Proptech Pulse 2026 from Proptech Colab surveyed 146 trans-Tasman proptech leaders – 76% of them founders or CEOs – and the findings flip the script on where the real competitive edge sits.
Building software has never been cheaper or faster. But getting it adopted, integrated and trusted? That's the hard part now.
A few standout numbers:
73% say they must connect to a customer's existing systems to deliver any value at all.
72% named winning new customers as their top priority – just 18% said building AI capability.
65% rated human oversight of AI a four or five out of five. Not a single respondent rated it unimportant.
"The hardest problems founders tell us about are not technical anymore. They are about people," said PropTech CoLab's Peter Schravemade.
Antonia Mercorella (REIQ CEO and PropTech CoLab Co-founder) reinforced that point: "Customers want greater automation and efficiency, but they continue to value human oversight and accountability."
The report also flags a two-speed compliance response to AML/CTF tranche-two reforms – 43% are actively building capability while 24% are still in monitor-and-wait mode.
For anyone selling, building or buying proptech right now – adoption strategy matters more than product features.
What's the most effective way you've seen a new tool actually get embedded in a real estate business?
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Link to story in first comment 👇