Colin Brennan - Negotiation School

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Colin Brennan - Negotiation School ♟ Negotiation strategies for buyer’s agents
🏡 Sales Agent | Buyer’s Advocate
📊 1,600+ deals negotiated | UK → AUS
📩 DM “START” to win more deals

Founder of Negotiation School | 17 years, 1,600+ deals | Coaching Buyers Agents to win more deals, scale faster, and master negotiation psychology.

02/06/2026

It’s funny...

Most people think we spend our time talking about negotiations, scripts, strategies, and deals.

And yes, we do plenty of that.

But sometimes the biggest breakthrough has nothing to do with negotiation at all.

It comes from a tiny shift that nobody sees.

A shift from scarcity to abundance.

From wondering where the next client will come from... to trusting yourself enough to simply show up each day, have conversations, help people, and let the rest take care of itself.

That’s exactly what talks about in this video.

Not a new script. Not a fancy marketing funnel. Not some secret strategy.

Just a different way of thinking.

Because when your mindset changes, your conversations change. When your conversations change, your confidence grows. And when your confidence grows, people feel it.

The crazy part?

Most people are only one conversation, one insight, or one new perspective away from a completely different business.

That’s the power of being around the right people.

The right conversations. The right environment. The right support.

We don’t just talk negotiations.

We build confidence. We build belief. We work through client challenges. We celebrate wins. We help each other through the tough days.

And sometimes, the smallest shift ends up creating the biggest change.

Proud of you, Kelly. 🚀

02/06/2026

Increase In Off Market Opportunities, Here's Why

A buyers agent identifies a property, discovers the number required to stop it going to market, and then becomes frustrated when the seller won't negotiate below that figure.

The natural reaction is often:

"Surely there's a strategy, script, or negotiation tactic that can bring them down?"

The answer isn't always what people want to hear.

Because before any negotiation begins, we need to understand a fundamental truth:

Just because a seller is willing to sell, doesn't mean they're willing to sell at today's market value.

And that's where many buyers agents find themselves navigating one of the biggest challenges in today's market.

There is no magic script.

Here's the reality.

Most sellers enter the market with ambitious expectations.

With nearly 20 years in the game, I can't recall meeting a seller who didn't.

The challenge for most selling agents today isn't finding buyers, it's helping sellers become aligned with market reality. And they need to do it FAST

Often, the strongest offers arrive within the first 7-10 days of a campaign, sometimes even sooner. If a seller is still anchored to their 'hope to get' expectations during that period, they may reject the very offer they later wish they had accepted.

It's for this reason successful selling agents find ways to 'stall' campaigns to give their sellers time on the market before having to make a decision, to not miss the opportunity of losing the best buyer. The most successful method being auction

After months on the market, it's common to hear a seller ask:

"Is that buyer from week one still around?"

The answer is usually:

"Highly unlikely."

This is one of the reasons we're seeing significantly more off-market opportunities today.

Many agents are inviting buyers agents through properties before launching campaigns. They're gathering feedback, measuring interest levels, testing price expectations, and helping condition their sellers before the wider market arrives.

In many cases, the off-market phase is more about educating the seller as it is about finding a buyer.

This is why negotiating a seller away from their ambitious price before they go to market can be extremely challenging.

At this stage:

The seller has very little information or evidence to support a pricing adjustment.

They still have a clear Plan B - take the property to market.

Your negotiating power is naturally weaker.

This is where your market knowledge becomes critical.

Ask yourself:

If this property goes to market, is it likely to attract strong interest, competition, and emotional buyers?

If the answer is yes, you may want to take a second look at that ambitious number. The premium paid today could be significantly less than the premium paid when multiple buyers become emotionally invested.

If the answer is no, it may be worth allowing the property to hit the market. Let the seller experience the inspection numbers, feedback, enquiry levels, and market response. Once reality replaces expectation, your negotiating position often improves dramatically.

The key is understanding what role you're playing in the process.

Are you looking at a genuine opportunity to secure a property before the competition arrives?

Or are you simply helping the selling agent condition their seller for the upcoming campaign?

The answer can completely change your strategy.

Understanding the difference is becoming one of the most valuable skills a buyers agent can develop in today's market.

Would you like to gain a deeper understanding of how sellers and selling agents operate behind the scenes?

Speak soon,

01/06/2026

One of the most exciting parts of what we do as buyer’s agents is helping people build confidence.

Because the truth is, most people aren’t waiting for more data, another report, or one more spreadsheet.

They’re looking for certainty.

They’re looking for reassurance.

And often, that reassurance comes from seeing other people take action first.

Think about it...

Have you ever walked past two restaurants and noticed one is completely empty while the other has a line out the door?

Most people will happily wait for a table at the busy one.

Why?

Because we’re naturally curious about what everyone else has already discovered.

That’s the power of social proof.

And this story is a great reminder of that.

For all the buyer’s agents out there, remember:

Your message has the ability to inspire confidence.

The way you communicate, the stories you share, the results you showcase, and the certainty you bring to your conversations all matter.

Sometimes the smallest shift in your message can create the biggest shift in your business.

Keep showing up. Keep sharing. Keep helping people move forward.

Good luck out there. 🙌

Story courtesy of

30/05/2026

If this is not you, then share this with someone who we can help

Ps: Don’t book a call or reach out if you don’t like to be challenged

Send me a few lines in a DM, share with me your thoughts, feelings, challenges or a specific topic. If I don’t have a pre recorded training to support you, I can jump on a call to discuss your goals in person and offer real solutions, backed by almost 20 years experience, not theory

30/05/2026

Does your message increase buyer confidence… or create further uncertainty?

There’s no denying the market has shifted.

In many areas, prices have softened, stock levels have increased, and buyers have more time to make decisions and stronger negotiations are taking place

But perspective matters.

In my view, we’re still operating in a far stronger market than many I’ve experienced throughout my career.

I remember periods where properties sat on the market for 100+ days and buyer enquiry was almost non-existent. Weeks would pass without a meaningful conversation.

Today’s market is very different to that.

As industry professionals, our role isn’t to fuel fear or create doomsday headlines.

Our role is to educate, provide perspective, and help buyers make informed decisions with confidence.

The words we choose matter.

Social proof plays a big role in buyers decisions, when they see others move, they move

If we can remain calm, objective and informed, we position ourselves as trusted advisors rather than commentators on market noise.

Markets will always move.

Reputations are built by how we show up when they do.

I’m incredibly grateful to Lisa Parker from for generously donating her time this week to share with our community.Afte...
29/05/2026

I’m incredibly grateful to Lisa Parker from for generously donating her time this week to share with our community.

After 24 years as a buyer’s agent, Lisa has seen more market cycles, challenges, and industry changes than most will experience in an entire career.

What impressed me most wasn’t just her longevity. It was her willingness to openly share the mistakes, lessons, setbacks, wins, and the adjustments she has made to remain relevant in an ever-changing market.

She delivered an absolute masterclass.

Not on theory.

On experience.

The reality is, the market is shifting. Buyer behaviour is changing. The strategies that worked 12 months ago won’t necessarily work 12 months from now.

If you want to stay in the game long-term, be intentional about who you’re learning from.

Seek out people who have navigated multiple market cycles, adapted when conditions changed, and are still operating at a high level today.

Experience leaves clues.

And this session was full of them.

Thank you, Lisa. Your contribution to this industry is extraordinary.

P.S. There were a few moments during this session that completely changed the way some agents in the room were thinking about their businesses.

29/05/2026

Don’t leave the door open for other buyers.

It may seem harmless when a contract sits unsigned for a day or two.

Most of the time, it’s not.

While you’re waiting, conversations are still taking place.

The selling agent is speaking with other interested buyers.

They’re discussing your offer.

They’re testing the market.

And every hour that passes creates an opportunity for someone else to step into the deal.

One of the biggest mistakes buyers make is assuming a verbal acceptance means the property is secured.

It doesn’t.

The deal isn’t done until the contract is executed.

Sometimes that means picking up the phone after hours.

Sometimes it means pushing for signatures.

Sometimes it means driving contracts back and forth if that’s what it takes.

Momentum matters. Be relentless.

Because every delay leaves the door open for another buyer to compete with you.

When the opportunity is right, don’t give the market a second chance to take it away.

28/05/2026

It’s not often I’m left speechless… watch to the end.

This is my ‘Why’

Meet Archie.

Archie has been part of our Apex program, which means we work together closely inside her business with ongoing 1:1 support, strategy and deal discussions.

There seems to be a misconception in this industry that coaching is only for newcomers.

That once you’ve got your licence, or had a few wins, there’s nothing left to learn.

Archie has transacted on more than 30 properties in this calendar year alone.

6 clients currently onboard, with 2 on her waitlist

With the average buyer’s agent struggling to hit 10 transactions annually, that would likely place her in the top percentile for transactions in the country.

But what impresses me most isn’t the numbers.

It’s the mindset.

Every session, she arrives with questions, curiosity, a pen and notepad, and the attitude of: “What don’t I know yet?”

That mindset is exactly why she continues to grow.

From the moment she joined the program, working together has been a lot of fun. Improving the business is simply the byproduct of being open to learning, adapting and sharpening your edge.

Our next Apex intake begins July 1st, with only 2 positions remaining.

To protect the quality of the program, spots are selective and based on alignment.

Once full, doors will close until mid-September.

Comment “APEX” if you’d like to be like Archie

28/05/2026

One of the biggest lessons I learnt early in my career…

My own preconceived ideas were costing my buyers opportunities.

I thought I knew what they would or wouldn’t like.
What would suit them.
What they would say no to.

But I quickly realised something…

What buyers say they want, and what they emotionally connect with when they walk through a home, are often two completely different things.

Because property is emotional.

It’s the feeling of the street.
The light through the windows.
The energy of the home.
The lifestyle they begin imagining the second they step inside.

And that decision should never be made for them before they even get the opportunity to experience it.

So I changed the way I approached buyers forever.

I would say:

“I’d much rather show you a property and it be wrong… than keep it to myself and it be perfect.”

Sometimes the properties we almost overlook become the ones buyers fall in love with most.

24/05/2026

Helping buyers agents has become one of the most rewarding parts of my journey after almost 20 years in the property industry.

Selling property through some of the toughest markets, in both London & Australia, taught me resilience

Buying property for clients around the country and seeing the impact it had on their lives was something I’ll always be grateful for.

But this… this hits different.

Meet someone I genuinely love working with.

Kelly has already built an incredible reputation within the industry.

She runs her own business, has received awards for her achievements and has even been invited onto property podcasts to share her knowledge and experience, all before we met

So thank you, Kelly, for trusting us and allowing us to be part of your journey.

But most importantly, thank yourself for staying open.

Open to learning.
Open to growth.
Open to expanding your experience and stepping into even bigger opportunities ahead.

The most successful people in this industry never believe they know it all, I too love to learn everyday

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