Michael Acott - Shift Real Estate

28/05/2026

Shift Theory EP2: Was This Auction Campaign Set Up to Win? | Part 1 of 2 (Long)

In this episode, I look at a property campaign before auction day using public information, market context, pricing, presentation, buyer behaviour and my own industry experience.

This is part one of a two part breakdown.

Part 1: The campaign before auction
Part 2: Auction day and the final result

The goal is not to attack anyone. It is to look at what buyers, sellers and agents can actually learn from the way a campaign is presented to the market.

Real estate is not just about the result. It is about the process that gets you there.

Turn your phone sideways for this one. There are graphs, numbers and actual context.

The properties featured in this episode are located in Ashburton , Ashwood & Glen Iris, Victoria.

General disclaimer:
I share general commentary using public information, industry experience and my own view. This is not legal, financial or personal advice. Do your own research, get independent advice where needed, and make the call that suits your own situation.

Shift Real Estate
Trust the process. Own the results.

26/05/2026

The old “let’s try off market first” technique.

Sounds smart.

Until you end up on market anyway, or worse, undersold.

Auction campaigns are often the easiest workload for an agent. Set the date, run the opens, let the crowd do the heavy lifting.

But if the owner is paying for a premium result, the agent should be proving their value through strategy, negotiation and better buyer management.

Make them work.

Hybrid and alternative sale methods have been around for years. In this market, they are only going to become more important.

Different homes need different strategies.

Let us show you.

Michael Acott
0478 894 642
Shift Real Estate

This is opinion only, based on more than a decade of personal experience across Victoria’s property industry.
Everyone has the right to an opinion, but there is a big difference between opinion and hate.
We love what we do, and we believe the industry can do better.
Better service should not be unaffordable, and higher fees should not be used to justify average service.

the process

26/05/2026

Shift Theory EP1: Was This Auction Campaign Set Up to Win? | Part 2 of 2

In this episode, I look at a property campaign before auction day using public information, market context, pricing, presentation, buyer behaviour and my own industry experience.

This is part one of a two part breakdown.

Part 1: The campaign before auction
Part 2: Auction day and the final result

The goal is not to attack anyone. It is to look at what buyers, sellers and agents can actually learn from the way a campaign is presented to the market.

Real estate is not just about the result. It is about the process that gets you there.

Turn your phone sideways for this one. There are graphs, numbers and actual context.

The properties featured in this episode are located in Ashburton and Camberwell, Victoria.

General disclaimer:
I share general commentary using public information, industry experience and my own view. This is not legal, financial or personal advice. Do your own research, get independent advice where needed, and make the call that suits your own situation.

Shift Real Estate
Trust the process. Own the results.

24/05/2026

We’ve witnessed.

Fear of missing out.
Fear of over paying.

I now welcome us all to the era of.

Fear of going to Auction!

I’m born for this era with the exclusive hybrid platform we’ve had access to for over nearly 7 years!

21/05/2026

Shift Theory EP1 is live.

In this one, I break down some property campaigns in Ashburton and Camberwell using public information, market context, pricing, presentation, buyer behaviour and my own industry experience.

The auction result is only the last chapter. The campaign tells the story long before the hammer falls.

Before I post Part 2, what do you think it sells for?

Best viewed landscape because there are graphs, numbers and actual context.

Quick disclaimer:
The properties in this video were randomly selected before recording. Any pricing comments are general guesses only, based on limited public information and my own industry view at the time. They are not full appraisals, valuations or detailed property reports.

This is general commentary only, not legal, financial, property or personal advice. Do your own research, get independent advice where needed, and make the call that suits your own situation.

Watch below.

Shift Theory EP1: Was This Auction Campaign Set Up to Win? | Part 1 of 2In this episode, I look at a property campaign before auction day using public inform...

16/05/2026

Please stop with the long, long & long preambles… we know what we are looking at & we don’t need to hear about how fantastic you think it is. Just start the auction……

13/05/2026

If all they bring is “Local” who brings results?

24/04/2026

19/03/2026

Busy fortnight! Stunning Californian and stunning Historical Corner Gem

15/02/2026

SOLD: 707/188 Ballarat Road Footscray

Tough slog with round 80 2 bed apartments listed for sale.

Contact: Michael Acott - Shift Real Estate
0478 894 642
[email protected]

Contact: Diana Acott - Shift Real Estate
0433 500 525
[email protected]

SEE MORE: 707/188 Ballarat Road, Footscray, Vic 3011 https://www.realestate.com.au/sold/property-apartment-vic-footscray-12947433