09/07/2026
A Tale of Three Apartments
With so much discussion about a softer market, I thought this was worth sharing. Economic conditions are outside of our control. The sales strategy isn't.
Consider these, virtually identical apartments at 9 Ferny Ave, Surfers Paradise on 27th, 28th and 30th floors. Same building. Same floorplan. Same view.
February: Apartment 2273 sold through another agency, with advertising, for $865,000.
April: I sold Apartment 2283 right above it, with advertising, for $920,000.
June: I sold Apartment 2303 two floors above, off market, for $950,000 (now unconditional, will be posted online as sold around 2 August).
That's an $85,000 difference between the first and the last sale, even though conditions became more challenging.
Every property is different, and no result is ever guaranteed. But this demonstrates that even in changing environment, the right strategy, access to the right buyers and strong negotiation can make a significant difference.
Congratulations and huge thanks to our wonderful sellers and buyers - who are absolutely delighted to secure their properties.
