Shirlz Russell Area Specialist

Shirlz Russell Area Specialist Helping Mackay homeowners achieve premium results through strategy, presentation & negotiation.

26/06/2026

It all started with a blank canvas…

Once we finally had the keys in our hands, the real work began. Walls were marked up, plans were changing daily, and the vision we’d been carrying for months was finally starting to take shape.

Looking back now, it’s hard to believe this was only the beginning.

Building a business isn’t just about opening the doors. It’s about creating a space that reflects who you are, what you stand for, and the experience you want every client to have.

Here’s Stage One of the transformation… and trust me, there’s plenty more to come.

Stay tuned as we take you behind the scenes every couple of days. ✨

Property conversations often start with houses.But they usually end with life.This week we've spoken with families plann...
25/06/2026

Property conversations often start with houses.

But they usually end with life.

This week we've spoken with families planning their next chapter, first-home buyers taking their first steps, and homeowners considering whether now is the right time to make a move.

The common theme?
Change.

Every property decision represents a transition of some kind.
And while market conditions matter, most people are ultimately making decisions based on where they want their life to be in the next few years.

The market can tell us what homes are worth.
But only people can decide what a move is worth to them.

It's a reminder that real estate is never just about property.

It's about people.

That's this week's Field Note.

Shirlz Russell & Jax Houseman
Area Specialists | Mackay Property Market

See you next Friday for more Field Notes from the week that was. ✍️

🌴 Open Home – Saturday 27 June | 10:30 AM 🌴Join us at 23 Pioneer Street, Glenella and discover this stunning resort-styl...
25/06/2026

🌴 Open Home – Saturday 27 June | 10:30 AM 🌴

Join us at 23 Pioneer Street, Glenella and discover this stunning resort-style home. Beautifully presented with a relaxed tropical feel, this gorgeous property offers the perfect blend of comfort and lifestyle.

🏡 23 Pioneer Street, Glenella
🕥 Saturday 27 June | 10:30 AM

Come and see what makes this home so special – we look forward to welcoming you through. ✨

Find out more 👉 https://bit.ly/23PioneerSt

Thinking about selling your home in Mackay?One of the most common conversations I have with sellers isn't about price.It...
24/06/2026

Thinking about selling your home in Mackay?

One of the most common conversations I have with sellers isn't about price.

It's about improvements.

The patio.
The shed.
The carport.
The outdoor entertaining area.

Many of these additions have been part of the home for years, and owners naturally assume everything is fine.

But buyers, solicitors and conveyancers may still ask questions during the sale process.
The good news?

The best time to investigate these things isn't after you've accepted an offer.

It's before your property goes to market.

In today's Mackay market, preparation creates confidence — for sellers and buyers alike.

Sometimes the small conversations today can prevent the big surprises later.

Coffee, conversations and community ❤️This morning’s B2B Brews with the Mackay Region Chamber of Commerce was a great re...
23/06/2026

Coffee, conversations and community ❤️

This morning’s B2B Brews with the Mackay Region Chamber of Commerce was a great reminder that business isn’t just about transactions, it’s about relationships.

I’m incredibly grateful to be part of a region where people genuinely want to see each other succeed. Every conversation, introduction and shared experience helps make Mackay an even better place to live, work and do business.

A fantastic start to the day!

Selling a home is a big decision, and having the right support behind you can completely change the experience — especia...
22/06/2026

Selling a home is a big decision, and having the right support behind you can completely change the experience — especially when you're looking for someone with strong local knowledge, attention to detail, and a genuine passion for helping people move forward into their next chapter.

For the sellers of 15 Hillside Terrace, Mount Pleasant, that level of support made all the difference.

From the very beginning, communication was clear, responsive, and consistent — no question ever felt too small, and updates were always provided quickly and professionally. The seller also valued the honest, upfront approach, including clear market insight and a realistic price bracket based on strong local research.

“We had an our first open house and it went under contract straight away. Shirlz Russell is truly there for her sellers… communication is spot on… very honest and up front, something I look for in a real estate agent. I would 100% ring Shirlz Russell again.”

A smooth, well-guided process that delivered results quickly and with confidence

One thing I've learnt from open homes is that buyers often begin making decisions before they even walk inside.Street ap...
22/06/2026

One thing I've learnt from open homes is that buyers often begin making decisions before they even walk inside.

Street appeal.
Gardens.
The front door.

The feeling they get when they arrive.

You don't need to spend thousands of dollars.
But presentation matters.

The small things often create the biggest first impression.

If you're thinking about selling in Mackay, ask yourself:
What does a buyer see in the first 30 seconds?

22/06/2026

📈 MACKAY MARKET MONDAY

There seems to be a lot of talk about a market downturn and property prices dropping.

My view? A slowdown in growth is not the same as a downturn.

After several years of strong growth, we may be approaching the top of the current cycle. But in Mackay, the top of the market isn’t a cliff edge where prices suddenly fall.

More often, the market levels out, buyers become a little more selective, and conditions become more balanced.

It’s also important to remember that what you’re seeing in the national media doesn’t always reflect what’s happening here in Mackay.

Different market. Different drivers. Different outcomes.

Do I expect the rapid growth of recent years to continue forever? No.

Do I expect a significant drop in property values? Not at this stage.

If you’d like to know what’s happening in your suburb, send me a message.

One thing we've noticed this week is that confidence doesn't always look the way people expect it to.Many buyers are sti...
18/06/2026

One thing we've noticed this week is that confidence doesn't always look the way people expect it to.

Many buyers are still actively searching, but instead of rushing, they're asking more questions, doing more research and taking the time to understand exactly what they're stepping into.

That's not hesitation.
That's confidence built on preparation.

For sellers, this means transparency and presentation have never been more important.
Buyers want information.
They want clarity.
They want to feel comfortable in their decision.

The strongest transactions this week weren't driven by pressure.
They were driven by trust.

When people feel informed, they move forward with greater certainty.

And that's where the best outcomes are often found.

That's this week's Field Note.

See you next Friday for more Field Notes from the week that was. ✍️

Shirlz Russell & Jax Houseman
Area Specialists | Mackay Property Market

SOLD | 4 Glenwood Park, Andergrove ✨ This one is a reminder that sometimes the perfect buyer doesn't know they're the pe...
16/06/2026

SOLD | 4 Glenwood Park, Andergrove ✨

This one is a reminder that sometimes the perfect buyer doesn't know they're the perfect buyer.

When this unique home hit the market, our buyer wasn't initially interested. But after taking the time to understand exactly what they were looking for, we encouraged them to take look.

The result? A perfect match.

Real estate isn't just about putting a property online and waiting. It's about knowing your buyers, understanding their needs, and connecting the right people with the right property.

Congratulations to both our sellers and buyer on a fantastic result. 🏡✨

Address

Shop 5, 160 Malcomson Street
North Mackay, QLD
4740

Telephone

+61 419 786 414

Website

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