Jones Realty & Projects

Jones Realty & Projects Jones Realty & Projects is a dedicated Perth development project marketing and sales team

Steve Jones // Managing Director
0435 407 837
[email protected]

Nicole Jones // Managing Director & Licensee
0435 450 955
[email protected]

There’s a lot that goes into strong off-the-plan results that never shows up online.It’s the feasibility conversations t...
19/03/2026

There’s a lot that goes into strong off-the-plan results that never shows up online.

It’s the feasibility conversations that happen early — when the right advice can save months later.

The release decisions that keep momentum moving in the right direction.

The campaign tweaks made in real time, as behaviour shifts.

The buyer follow-up that turns “maybe” into “yes” — because the right buyer doesn’t just need information… they need confidence.

And it’s the quiet work in between:

clarifying the story, tightening the positioning, pressure-testing every detail, and making sure the product meets the market.

This year, that behind-the-scenes work has been recognised nationally.

We’re proud to be WA State Finalists in the National REIA Awards (winners announced May 21, 2026) for:

🏆 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗝𝗼𝗻𝗲𝘀 𝗥𝗲𝗮𝗹𝘁𝘆 & 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀

🏆 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 — 𝗛𝗮𝘆𝗹𝗲𝘆 𝗣𝗮𝘁𝗿𝗶𝗰𝗸

Our job is simple to say, harder to do:

Help developers bring great projects to market — with strategy that protects the bottom line, builds momentum, and gives buyers real clarity.

Because the best results don’t come from noise.

They come from alignment:

the right framework and processes that carry through the entire customer journey with care and precision.

This recognition reflects what we aim to deliver for every project partner: performance, consistency, and results — from feasibility through to final sale.

To our developer clients and project partners — thank you for trusting us to deliver results you can measure (and plan around). We’re honoured to represent WA against the other state finalists across Australia.

In property, timing isn’t just important — it shapes the outcome.Off-the-plan works when buyers understand how time, val...
08/01/2026

In property, timing isn’t just important — it shapes the outcome.

Off-the-plan works when buyers understand how time, value and demand interact.

07/01/2026

Our first release sold out in just three weeks.
The second release is now almost gone.

That response says a lot.

𝗪𝗶𝘁𝗵 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟲, The Boulevard is shaping up to be a genuinely exciting new address in Cockburn — especially for buyers who’ve been waiting for something well-priced and well-located.

Studios, 1 and 2-bedroom apartments are coming soon, with prices starting from $460K — making it one of the most accessible new apartment opportunities in the market right now.

If you missed the first stage release, now’s the time to take notice, because there are only 3 apartments that qualify for a $10k deposit and up to 100% off stamp duty (prior to construction commencing).

The Boulevard is moving quickly. Register your interest www.theboulevardresidences.com.au

07/01/2026

New year. Same commitment. Bigger vision.

After a well-deserved break spent recharging with family and friends, our team is back — refreshed, motivated and ready for the year ahead.

2025 asked more of everyone.

It demanded patience, discipline and the willingness to adapt — often quietly, often behind the scenes.

We took the time to reflect, reset and carry those lessons forward.

Now, stepping into 2026, there’s a genuine sense of momentum.

New opportunities to shape meaningful projects.

New challenges to lean into.

And a renewed energy to keep building with intent.

We’re grateful for the pause — and excited to be back at it.

Consistency compounds. Clarity wins. And momentum comes from staying in the game.

We’re ready for what’s next.

Some results never make it to social media. They live in campaign dashboards, key handovers, and the quiet “thank you” e...
14/11/2025

Some results never make it to social media.

They live in campaign dashboards, key handovers, and the quiet “thank you” emails from clients who feel looked after.

On Tuesday night at the 2025 Excellence Awards, those behind-the-scenes results were recognised in a very public way.

Jones Realty & Projects was awarded:

🏆 Residential Sales Team of the Year

🏆 Marketer of the Year – Hayley Patrick

We’re a few days late to posting this… but that feels fitting.

Because the real work doesn’t pause, and the REIWA Excellence Awards are really about everything that happens long before an awards night.

These awards are based on performance – on what actually happened for our clients and projects over the past year.

Campaigns that cut through in a changing market.

Projects that sell out because the strategy was right.

Buyers who feel informed and supported through every off-the-plan decision.

Developers who see their vision translated into real, measurable outcomes

We don’t claim to be perfect. We do, however, promise to care deeply about every campaign, every launch, every buyer journey and every result we put our name to.

Which is why behind every “win” is:

Months (and sometimes years) of feasibility and strategy.

Hours and hours of meetings and late-night campaign tweaks.

Honest conversations about getting a project “just right”.

A team determined to be the most trusted off-the-plan specialists in WA

The recognition is just a by-product of that.

To our clients and project partners – thank you for trusting us with your developments, your brand and your buyers.

To our team – thank you for showing up, doing the work and holding the standard, even when no one is watching.

You’re the reason we get to do this at the level we do.

A little late to the announcement, but never late on the effort.

Some moments remind us just how far we’ve come — a pause to reflect before pushing forward. This week, we had one of tho...
25/09/2025

Some moments remind us just how far we’ve come — a pause to reflect before pushing forward.

This week, we had one of those moments.

Our team has been named as top four finalists at the REIWA Awards across four categories:

🏆 Residential Sales Team of the Year

🏆 Small Residential Agency of the Year

🏆 Marketer of the Year – Hayley Patrick

🏆 Operations Support Person of the Year – Brooke Allan

To be recognised at this level, alongside some of the very best in the industry, is simply awesome, whether we take home a trophy or not.

These nominations are a reflection of the people behind our brand —

Brooke, whose precision and care ensure our operations run seamlessly and our clients are supported at every stage.

Hayley, whose strategic vision and creativity continue to raise the bar for marketing in WA’s property space.

And our entire team — who show up each day with integrity and love for what they do.

Meaningful impact comes not from the size of your team or the titles you hold. It comes from the difference you make for every client and every project you touch.

Rooms full of ideas. Table full of selections. And stunning designs coming to life. Productive design session with our a...
03/09/2025

Rooms full of ideas. Table full of selections. And stunning designs coming to life.

Productive design session with our architect and development team as we bring our next big apartment project to life. Stay tuned — one big reveal coming soon.

We didn’t set out to be #1. We set out to prove what’s possible when you care more about people than numbers. This mont...
22/08/2025

We didn’t set out to be #1.

We set out to prove what’s possible when you care more about people than numbers.

This month, REIWA named us WA’s top office for residential project marketing by value sold.

But this post isn’t about the award.

It’s about the late nights, the “are we doing enough?” doubts, and the clients who trusted us when it mattered most.

If you’re reading this and you’re staring at your own mountain—maybe in property, maybe somewhere else—just know: we’ve been there too. We’ve felt stretched thin, wondered if we’d make it, and questioned if our best was enough.

We’re so humbled and proud of this recognition, but the real victory is what we proved to ourselves:

You don’t have to feel fearless. You just have to keep showing up.

You don’t have to have all the answers. You just have to care enough to find them.

You don’t have to be the biggest. You just have to give a damn about the people you serve.

This “ #1” is just a number. The real win is every client who trusted us, every project that challenged us, and every lesson we learned along the way.

So if you’re out there grinding, doubting, hoping—keep going.

You don’t have to conquer your doubts. You just have to outwork them.

Here’s to what’s possible—together.

And to our team—you’re simply the best!

15/08/2025

🎉 We’re excited to introduce Emily Gunther, who joins us as our new Sales & Office Coordinator!

(𝘚𝘪𝘥𝘦 𝘯𝘰𝘵𝘦: 𝘚𝘩𝘦'𝘴 𝘣𝘦𝘦𝘯 𝘸𝘪𝘵𝘩 𝘶𝘴 𝘧𝘰𝘳 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘸𝘩𝘪𝘭𝘦… 𝘸𝘦’𝘳𝘦 𝘫𝘶𝘴𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘪𝘵 𝘐𝘯𝘴𝘵𝘢-𝘰𝘧𝘧𝘪𝘤𝘪𝘢𝘭. 🙈)

With a background that spans hospitality, client relations, and real estate support, Emily is the friendly face and go-to problem solver you want in your corner. She’s a natural at building genuine connections, making every step of the process straightforward, and keeping things stress-free.

And yes — she’s fuelled by a love of property (and a really good coffee!).

(𝘗𝘭𝘶𝘴, 𝘴𝘩𝘦’𝘴 𝘵𝘩𝘦 𝘲𝘶𝘦𝘦𝘯 𝘰𝘧 𝘢𝘯𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘯𝘦𝘦𝘥𝘴 𝘥𝘰𝘪𝘯𝘨 𝘣𝘦𝘧𝘰𝘳𝘦 𝘺𝘰𝘶 𝘦𝘷𝘦𝘯 𝘢𝘴𝘬—𝘢 𝘴𝘶𝘱𝘦𝘳𝘱𝘰𝘸𝘦𝘳 𝘸𝘦’𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘭𝘰𝘷𝘪𝘯𝘨.)

💙 Welcome to the Jones Realty & Projects family, Em! We’re so glad to have you on the team.

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Perth, WA

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