28/09/2026
Portfolio news: 47 fewer tenant calls a week.
Elite Agent has profiled Crayons CRM, the AI assistant built by Brisbane property manager Russell Peter and marketer Milo Holmes. At Pure Real Estate it answers the repetitive leasing and tenancy questions - with image analysis for the "what does this look like" ones - and the team has stopped taking 47 calls a week as a result.
That number is why we like this story. Not "efficiency" or "transformation". A count of calls that no longer need a human, measured in one office, that a principal can check against their own phone log.
Crayons CRM won the People's Choice Award at Top of the Props 2026 and is part of the REACH Australia and New Zealand portfolio. The MarketScale pick-up in the US followed two days later.
Read the story: https://eliteagent.com/crayons-crm-ai-solves-property-manager-call-overload/
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