25/08/2026
🏡 Thinking of Selling, Leasing or Buying?
Whether you're looking to sell your property, lease it out, or find your next home or investment, we’d love to help.
If you're considering making a move or simply want to know what your options are, feel free to get in touch for a confidential chat.
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📲0456 150 545 | 0470 602 436
When you're choosing an agent, the question shouldn't just be about who has the most listings or the biggest signboard. It should be: what are they actually going to do to give my property the best possible chance?
For Harcourts Chief Growth Officer Tina Ashton, the answer comes down to two things: trust and results.
"Selling a home is a very personal experience," Tina says. "You want to know your agent understands your property, your market, and what matters to you. But you also want to know they're using every tool available to give you the best opportunity to achieve the right result."
Here's something Tina wants all sellers to understand about how property buyers behave: Most start their search online.
Platforms like REA are powerful, but they're also where every other listing competes for attention.
What if your property could reach buyers beyond those traditional channels?
That's the thinking behind REACH, a data-driven marketing tool developed exclusively for Harcourts agents.
Rather than relying solely on conventional advertising, REACH uses digital insights to extend a property's visibility across a much broader audience, reaching prospective buyers at multiple touchpoints before they've even thought to search.
The impact on engagement alone is striking. Properties marketed with REACH averaged 2,039 online views, compared with just 81 for those without it.
Website enquiries averaged 7.9 versus 3.6. That's not a marginal difference and is giving our agents another level of exposure.
What Greater Reach Actually Does to Your Sale Price: More exposure doesn't just improve your chances of finding a buyer. It changes the dynamic of the sale itself.
When more buyers are aware of your property, more buyers become interested. When more buyers are interested, competition increases. And when competition increases, so does your sale price.
The data bears this out. Across more than 13,000 listings in Australia over the 12 months to July 2026 - including more than 1,500 REACH campaigns.
Properties marketed using REACH achieved an average sale price of $907,377, compared with $896,301 for those marketed without it.
That's an $11,076 difference. The sale rate tells a similar story. Properties using REACH sold at a rate of 79.7%, compared with 71.7% for those without it — an 8 percentage-point gap that, in a slow market, is the difference between a successful campaign and a prolonged, stressful one.
"Technology should never replace the human side of selling," Tina says. "The best agents know their market, understand their clients, and know how to negotiate. What good technology does is give them more information, more opportunities, and more ways to demonstrate their value."
A skilled Harcourts agent brings local knowledge, genuine relationships, and sharp negotiation instincts to every sale. REACH gives them a broader audience to work with and richer data to inform their decisions. This is what it means for Harcourts to be genuinely invested in outcomes for vendors, not just listings.
What You Should Expect When You Sell:
Sellers deserve more than a sign in the front yard and a listing on a property portal. Particularly right now, when the market is more challenging.
Every advantage counts, you should expect your agent to bring everything they have to the table.
"We want our sellers to know there is a lot happening behind the scenes to support their agent," Tina says. "You should expect your Harcourts agent to use everything at their disposal to give you the best possible opportunity to succeed."
Thinking of selling?
Speak with your local Harcourts agent for advice on your property, your market and the buyers you're likely to attract.
