Guy Bouchard

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Guy Bouchard A lifelong entrepreneur, my passion and skill is discovering hidden opportunities in Life, Business & Real Estate.

10/08/2026

Back in action. ✈️

I'm writing this from a completely empty wing of YVR, walking laps to get my steps in before a red-eye back to Austin.

You haven't heard from me in about a week, and that was on purpose. I went home to Vancouver Island to spend time with my family and kept it low-key. It reminded me why we do this. Done right, real estate buys you time with the people who matter, for me, our clients, and our capital partners.

The last 30 days in Austin were preparation: getting set up, networking, figuring out who's who in commercial real estate, and building relationships with brokers and capital partners.
The next 30 days are about ex*****on.

Here's what's on deck:

🏢 Distressed commercial properties, including bank-owned, trustee-owned, auctions, and owners who need out

🔑 Three straight debt takeovers on the table right now

🚶 Many building tours and walkthroughs starting next week

Why distress? A lot of owners bought five years ago, when buildings were full and money was cheap. Now their debt is renewing at much higher rates, rents have come down, vacancies are up, and many buildings have been mismanaged. Several things are out of joint at once. That's a dislocated market.

Banks can't carry non-performing debt for long. They have to solve it, even if that means taking a loss. What they need is buyers with a clear plan and capital ready to deploy.

Here's how we underwrite: we assume nothing improves. Rates stay high, rents stay flat, and vacancy holds at 15–20% in C and D class. If the deal works in that world, it's a deal. If the market turns, that's the icing on the cake.

Everyone's saying the sky is falling. That's exactly when the opportunities show up for people who know how to solve the problem.

Want in? You don't need capital to get involved. You can find deals, help raise capital, or work deals alongside us. And if you have capital but not the time, we have experienced GPs who can put it to work. Matthew Evan Teifke II and I are building this out together in our Skool community. Reach out, follow along, or come join us.

https://www.skool.com/ultimaterealestatelifestyle/about?ref=627add4f581545b7a0eddb60e4f8487f

Big month ahead. Let's go. 🚀

09/26/2026

Just wrapped a 3-hour masterclass. I'm losing my voice, and it was worth it.

Here's what the last 24 hours looked like:

→ A member brought a 122-unit distressed, mostly off-market building to the table to collaborate on.
→ A new member walked us through his Penticton deal. He did the value-add, and he's about to refinance and pull out 100% of his capital. He followed the process we teach before he even knew he was following it.
→ I had a direct call with a Texas family office that buys distressed assets and wants more of them.
→ I recorded a podcast with an institutional-level sponsor who's now reviewing my material.
→ I kept building my institutional pitch deck.

This is what I want people to understand. Teaching people to execute commercial multifamily deals properly isn't about selling courses.

Sophisticated capital doesn't care about a shiny deck. They look past the paper at the person behind it, and they ask one question: "Will this operator protect our capital?"

They check every deal you've done. They talk to your investors, your lenders and your banks, and they run background checks. They want to see your wins, and they want to see your battle scars.

It's the same game at every level. The checks just get bigger and the scrutiny gets deeper. Every move you make now is a building block for the next level.

If you want to go beyond one-off retail deals and build a real multifamily business, do it with people who are already doing it. They'll help you avoid the expensive mistakes that take years to recover from.

Join 800+ serious investors in our free Skool community:
👉 https://www.skool.com/ultimaterealestatelifestyle/about

Happy Saturday.

DAY 29 — MIND-BODY-SOULThe cut: 185 → 165171.0 lbs. New low.14 down. 6 to go.MIND: The best part of yesterday had nothin...
09/26/2026

DAY 29 — MIND-BODY-SOUL
The cut: 185 → 165

171.0 lbs. New low.

14 down. 6 to go.

MIND: The best part of yesterday had nothing to do with the scale.

I sat down with Joel Friedland. One of the most incredible meetings I've had in a long time. I walked out lit up.

It reminded me of something I've let slip. I've been treating this cut like a solo project. Me, the food, the workouts, the numbers. But the thing that has always moved my life forward is sitting across from people who make me think bigger.

I'm getting back into that.

BODY: Yesterday was 35 minutes. Skipping, burpees with push-ups, stair climbers, 1-minute rests. Steam room, cold plunge. Seventh straight day.

Chicken thigh fried with onions and three eggs. Two scoops, two coffees. A third of a bag of jerky. 33g of protein, but also 1,700mg of sodium and 20g of added sugar I didn't think about. 8 oz of salmon and a cup of veggies for dinner.

1,515 cal, 165g protein.

Everything except the jerky came out of Monday's meal prep. That's the difference between this week and last week. Not discipline. Cooked food in the fridge when I got hungry.

This morning: 20 laps in the pool. Chicken and egg burritos with spinach and avocado, a protein shake, a coffee. 86g of protein before the day started.

SOUL: I woke up at 5:30 excited to get going. Still jacked from the night before.

That's what the right conversation does. It doesn't end when the meeting does.

Then I stepped on the scale.

171.0.

Some conversations remind you why you got into this business in the first place.Yesterday I sat down with Joel Friedland...
09/26/2026

Some conversations remind you why you got into this business in the first place.

Yesterday I sat down with Joel Friedland. He's a 67-year-old self-described "grandpa" who has spent 45 years in Chicago industrial real estate. He's been through four downturns, and today he owns 25 buildings worth about $100M with only around 14% debt across the whole portfolio. His investors are, in his words, "safety freaks." He structures deals the way almost nobody in this industry does.

He got his start in 1981 with a cold call to a family that owned 80 industrial buildings. They hired him the same day. One of the sons from that family is still his mentor, still his friend and still invests with him, 45 years later. He'd heard from him twice that day. That's what real relationships in this business look like.

A few things Joel said that I'm still thinking about:

✈️ Heavy debt is like an airplane taking off or landing. That's when the crashes happen. Low debt is cruising at 30,000 feet, where you can lose an engine and still land the plane. (You can guess how much I loved that one.)

🏢 "Buy quality, don't buy crap. Quality stays quality, crap stays crap."

🎲 "We don't bet. We invest."

It was supposed to be a quick intro call. It turned into a full podcast episode, and then into something I didn't expect. Before we hung up, Joel said, "In a short period of time, I've decided that I trust you," and offered to help anytime with "a little mentorship from an old guy."

I got goosebumps. After the last few years of rebuilding, it meant more than he probably knows.

Deals come and go. Markets go up and down. But the people you meet along the way, the ones who show up with no agenda and just want to see you win, are the best part of this entire business.

Joel, thank you, my friend. Full episode coming soon on The Ultimate Real Estate Lifestyle (https://www.youtube.com/). 🙏

09/26/2026

Most apartment-building "gurus" show you the result. I'm showing you the work.

Right now I'm recording content out of a friend's garage, underwriting deals, meeting brokers, and building partnerships in real time. No highlight reel.

Every Saturday I run a live masterclass that walks through exactly how I find, evaluate, and close commercial apartment buildings, step by step, from first look to closing.

This is for you if you're serious about getting into multifamily in the next 12 months. It's not for you if you're just curious.

Every live attendee gets the underwriting tool I use to assess a deal from my phone in minutes. It's only available on the live session.

👉 Save your seat for the free masterclass, live every Saturday:

https://ultimaterealestatelifestyle.com/

👉 Join the Ultimate Real Estate Lifestyle community on Skool, where I talk real estate, raising capital, and business:

https://www.skool.com/ultimaterealestatelifestyle/about

09/26/2026

The $1,200 Office Behind Real Apartment Deals

Everything in this office cost $1,200.

Used sit-stand desk. Two monitors. A whiteboard. A garage with an unfinished roof.

This is where we underwrite apartment building deals.

Serious multifamily investors don't lose their profit on overhead. The nice cars and the nice everything come later. They come after you refinance, pull your capital back out, and let the cash flow pay for them.

Until then, you run lean, stay boots-on-the-ground, and protect the bottom line on every project.

DAY 25/26/27 — MIND-BODY-SOUL172.8 lbs. New low!!! (Even after a SELF SABOTAGE Day)First time under 173.2. 12.2 down fr...
09/24/2026

DAY 25/26/27 — MIND-BODY-SOUL

172.8 lbs. New low!!! (Even after a SELF SABOTAGE Day)

First time under 173.2. 12.2 down from 185. Past the halfway mark. 7.8 to go.

MIND: I went quiet for three days. That wasn't an accident.

Monday night I hit the wall. The same one I always hit around this point.

Three and a half weeks in, the novelty is gone and the scale slows down. Something in me starts looking for the exit. Historically this is exactly where I stop. Stop tracking. Stop posting. Tell myself I'll pick it back up next week. Then slide back into the old ways.

This time I felt that pull hard. Major resistance. The self-sabotage voice was loud.

I didn't post. But I kept tracking, and I kept showing up.

Punching through this exact moment is the whole point of what I'm doing here.

BODY: Here are the days I didn't post.

DAY 24 · Monday · 175.8 No ride to the gym, so I swam a few lengths in the backyard pool. Meal prep night. Air fryer chicken, roasted Brussels sprouts and veg, a dozen boiled eggs. Three days of food in the fridge. I felt good about that chicken dinner. Then I smoked a little w**d and devoured a bowl of candy. About 600 calories of it. Roughly 2,650 cal, 176g protein. The first day of this cut I went over maintenance.

DAY 25 · Tuesday · 176.2 Scale up. I knew exactly why. Up at 4. Gym by 5. Bike, pull-ups, triceps, squats. Eggs, sardines, chicken and veg from the prep. 1,545 cal, 168g protein.

DAY 26 · Wednesday · 174.9 4am again. Bike, 10 to 15 minutes of skipping, kettlebell abs, cold plunge, steam room, hot tub. Burgers with mushrooms and avocado. Then fresh salmon baked with dill, garlic, lemon and red onion. 1,955 cal, 208g protein. Highest protein day of the cut.

DAY 27 · Thursday · 172.8 Worked on the business plan until 11 last night. Slept until 7:30. Sleep wins over the 4am alarm. That's not a compromise, it's the right call. Out of rhythm, so I put shorts on and swam 13 lengths before I could think about it.

SOUL: By the time you're standing in front of the candy bowl, willpower has already lost. The fix is upstream. Don't keep it in the house. Decide in advance what you're eating.

The chicken was already cooked. That's what carried Tuesday and Wednesday. Not discipline. Prep.

One bad night didn't become a bad week. Two 4am sessions and a lot of protein later, the scale caught up.

Today was a massive success.

Not because of the number. Because of what I didn't do on Tuesday.

09/23/2026

C’mon people of Canada - Wake up and see what is really happening in our Country where good people like Danielle are brought to tears from the blatantly obvious message being sent by those in power…..

So sad to see our beloved country dismantled peace right in front of our eyes…

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