Ilona Carletti Realtor Professional Realty Group

05/12/2026

Can you tell I used to do karate?

Neither could my sensei after this.

Spring Market is here and so is your dream home. Contact me to set a listing search alert.

05/08/2026

Real estate gives you a different kind of security.

One tied to a hard asset that appreciates over time, generates monthly income, and builds equity you can access and redeploy.

It is not without risk. But the risk is one you understand and manage yourself.

WE Invest Edmonton is where women come together to learn from each other and grow our real estate investments.

DM me to understand what real estate investing strategy is right for you.

05/06/2026

The house mania that swept through Edmonton last spring does not seem to have returned yet.

Condos are a buyers market.

Single family homes, more on a balanced, slightly sellers leaning market.

A good time to buy a big ole house with a yard you can garden all summer in.

05/04/2026

The best time to buy wasn't last year. It might be right now.

In 2025, buyers were competing hard, waiving conditions, and paying over ask. Today? More inventory. Longer days on market. Sellers who are actually negotiating.

Detached is still moving, don't wait on that. But condos and townhouses? You have room to breathe.

April numbers are in. Swipe to see where your price point lands.

04/30/2026

You put 20% down. In a well-chosen property, your tenant covers most or all of the mortgage. Every month, your loan gets smaller and your equity gets bigger.

At the same time, the property is appreciating. Edmonton benchmark prices have grown over 130% in the last 20 years. A $420K property today has a realistic path to to be worth $500K-$550K+ over the next decade.

Here's why that matters: if you ever want to buy a commercial building, a multi-family property, or get a business loan, lenders look hard at your net worth. Commercial lenders often want net worth approaching the loan amount itself. On a $1.5M deal, that could mean $800K-$1M+ just to qualify.

You're not building that in a savings account. Not on a normal salary. Not in 10 years. But one well-chosen rental property in Edmonton, bought right and managed well, is a real path to get there.

I bought my first investment property because I understood this. It wasn't about monthly cash flow. It was about what that property would let me do 10 years later.

DM me INVEST and I'll walk you through what this looks like with real Edmonton numbers.

04/27/2026

The five best-selling neighbourhoods in Edmonton in 2025 were all on the outer edge of the city.

Keswick. Chappelle. Edgmont. Secord. Summerside.

There's a reason Chappelle keeps showing up at the top of that list.

Master-planned from the ground up.

- Walking distance to K-12 schools.

- Whitemud Creek ravine trails on your doorstep.

- And the Social House - a residents-only facility with a spray park, hockey rink, basketball courts, and year-round programming that most established neighbourhoods simply don't have.

- New builds in the $450Ks. Modern layouts. Energy-efficient construction with new home warranties. And if your office is on the south side, you're not fighting crosstown traffic to get there.

I help busy professionals cut through the noise and invest with clarity in Edmonton.

DM me if you want to know what the data actually says about your next neighbourhood decision.

04/26/2026

04/26/2026

Here's the math nobody talks about.

When interest rates drop, buyer demand goes up.

When buyer demand goes up, prices follow.

Making it equally unaffordable.

DM me INVEST and let's run the numbers.

04/20/2026

There was no space dedicated to women real estate investors in Edmonton.

So we built one.

WE Invest (Women of Edmonton Investing in Real Estate) is a free monthly meetup for women at every level.

Curious beginners, solo investors, and industry pros who just want community.

No jargon. No judgement. Just real women building real wealth.

DM me to join 👇

04/16/2026

58% of buyers are disappointed when the home they visit doesn't live up to what they saw online.

The three offenses on this graphic: odours, curb neglect, and misleading photos, are among the 25 identified by real estate professionals in a recent NAR study.

What's the first thing you notice when you walk into a listing? Drop it below.

Source: Realtor Magazine NAR "25 Home Showing Offenses That Could Cost You Offers," March 2025 + NAR 2025 Profile of Home Staging

04/13/2026

In 25 years renters in the same neighbourhood could be paying as much as $3,138/month as rents increase overtime - and the homeowner pays $1,600.

Renting has real advantages:
- flexibility
- lower upfront cost
- zero maintenance surprises

I'll never tell you it's a bad decision across the board. But in Edmonton, with some of the most affordable entry prices of any major Canadian city, the window where renting makes financial sense is shorter than most people realize.

The moment ownership becomes the cheaper monthly option arrives around year 20.

If you want me to run this for your specific situation: your income, your target neighbourhood, your timeline. DM and we'll map it out together.
📍 Edmonton, AB