10/13/2026
Gen Z buyers lead every generation on affordability trade-offs
It’s interesting to see that Gen Z homebuyers are out in front when it comes to making affordability trade-offs. This group is more willing than previous generations to cut back on spending and choose smaller homes for the sake of homeownership. In Canada, buyers are especially open to downsizing, while those in the UK are less likely to make these compromises. Having worked with families and individuals across a range of ages in Port Alberni for over 16 years, I’ve seen firsthand how flexibility can help unlock opportunities, even in a competitive market. There’s no one-size-fits-all approach—each buyer weighs their options differently, and finding the right balance is part of what I love about guiding clients through their real estate journey.