Katharine Loucaidou Coaching

Katharine Loucaidou Coaching I've been mentoring, teaching and coaching for over 20 years. What I think you'll find interesting, is nothing that I bring you here is theory.

I'm in the trenches right along with you-building and marketing profitable brands and businesses.

I’m working on my next book… 📕 I keep thinking about what kind of person does well in the next ten years. It’s on my min...
07/28/2026

I’m working on my next book… 📕

I keep thinking about what kind of person does well in the next ten years. It’s on my mind alot these days.

The ones who will actually thrive…

Not what skills they’ve got.

What KIND of person they are.

I don’t think it’s the ones who adapt fastest.

Everyone is about to be fast. When everyone has the same tools, being quick with them stops meaning anything.

Here’s what I actually think 🤔

For most of my life, you didn’t get to choose the hard way. It was literally the ONLY way.

When I started teaching in Cyprus at 22 years old (with no teaching background by the way) there was no Google and no YouTube.

I had a classroom full of mouthy sixteen-year-olds and no idea how to hold their attention and keep them under control.

Nobody was coming to tell me. So I watched the other teachers. I tried things. It was most definitely a time of trial and error. I stood in front of that class some days having no clue what I was doing, and I had to go back in the next morning and continue onward anyways.

That’s gone now.

You can get an answer in 4 seconds. I’m pretty sure you can learn how to teach watching YouTube over a weekend. You never again have to be the person standing there with no clue.

So here’s my theory….

Ten years from now, the difference between people won’t be talent or speed.

It’ll be whether you’ll still do the hard thing when nobody is making you.

Because it’s optional now. And most people don’t pick the hard way when there’s an easy one sitting right there. Am I right?

My 23-year-old asked me something a couple months ago, when I brought up this theory to him. He said why would his generation be happy about a shortcut that means nobody has to be creative and authentic anymore.

Hmmm…something to ponder, and then so many questions evolve from that.

What do you think?

*photo in a classroom 25 years later

It works. You get through the day. So you take another one tomorrow, because the first one helped.Nobody thinks that’s s...
07/28/2026

It works. You get through the day. So you take another one tomorrow, because the first one helped.

Nobody thinks that’s strange. It’s what people do when something hurts.

But if the pain keeps coming back, at some point you stop and think, something is actually wrong here. And that’s when you stop reaching for the bottle and go get the scan.

Business is the same.

Sales slow down. A good person quits. Cash gets tight and stays tight. So you do what any reasonable owner would do. You reach for the thing that makes it stop. A new website. A new marketing strategy. Another hire. The AI tool everyone says you need.

Sometimes that is exactly right. Sometimes the website really was the problem.

But if you have fixed it 3x and it keeps coming back, then the fix was never the answer. Something underneath is still creating the problem.

I have sat across from a lot of owners who were on their fourth painkiller and had never once been given a diagnosis.

Why?

Because nobody had ever looked properly and gone a few layers deeper.

What pain have you been treating for months that never actually got better?

p.s. If you want a second pair of eyes on a business pain that just won’t go…this is what I do.

Click the link 🔗 the first comment to learn more.

“oh...so you’re a ** #%***” (see article for the description)...and then he wanted to hire me.The worst clients warn yo...
07/24/2026

“oh...so you’re a ** #%***” (see article for the description)...and then he wanted to hire me.

The worst clients warn you 🚩 before they hire you.

An insult.
Some disrespect.
Lack of boundaries.
We just decide to hear it as something else.

We give it an excuse. We call it:
•Stress.
•A bad day.
•A different generation.
•”It’s just who they are”
•Something that will settle once trust is built.

It almost never settles.

NEVER.

Yesterday a prospective client showed me his default setting in 4 words, in his own home, while trying to hire me.

I was polite. I finished the appointment.

I left uneasy, which is usually the sign I already knew.

It took a 23 year old to say it plainly to me.

Full story in today’s newsletter.

Click link below to read and subscribe to my weekly SUBSTACK newsletter 👇🏻

https://open.substack.com/pub/boldandrestless/p/he-tried-to-hire-me-while-insulting?r=2sigzd&utm_medium=ios

07/23/2026

“2028? Katharine, are you serious? I’m still trying to get through this year.”

I hear this from business owners and entrepreneurs all the time.

But getting through this year is not a business model.

“I’ll worry about 2028 when it gets here.”

No, you won’t.

You’ll be exactly this busy, distracted and overwhelmed.

The difference is that the market will have shifted.

Your customers will be buying differently.

AI will be doing more of what people currently pay businesses to do.

The way you attract leads may not work anymore.

And the business you kept meaning to update could still be running exactly the way it does today.

That is when owners panic.

Not because they did not see the change coming.

Because they saw it coming and kept saying, “I’ll deal with it later.”

You do not need to have 2028 figured out.

But you do need to start preparing for it now.

What is one thing you already know needs to change in your business?

This reel is from last week’s “Mindset Medicine” podcast.

Full episode in the comments.

07/17/2026

No entrepreneur talks about this… until they finally can’t take it anymore…

This wasn’t just one business owner’s story.

It was a reminder that behind almost every business is someone carrying responsibility, emotion and sacrifice more than most people will ever see.

The question that stayed with me was:

“At what point does it actually pay off?”

What’s one question as a business owner or entrepreneur you’ve quietly asked yourself that you’ve never said out loud?

“You made Tom (Bilyeu) almost break his poker face. I could tell he was touched and blown away at the sincerity.”I just ...
07/09/2026

“You made Tom (Bilyeu) almost break his poker face. I could tell he was touched and blown away at the sincerity.”

I just received this email from one of Tom’s staff, and it made me smile.

This afternoon I was interviewed by Tom Bilyeu as the Founder of the month in his Winner’s Circle.

I was honoured to be chosen and spend time with him in front of his massive online audience.

Today was one of those moments where I was reminded why I keep showing up, why I keep building in business, and why I never want to lose the human part of this work.

Grateful for the opportunity.

Some rooms remind you how far you’ve come, and how much more there is to look forward to...

Today was one of those rooms.

For those who have been asking what I’m building and how I’m helping people right now, this is the heart of it:

Bringing human judgment + business strategy + AI together in a way that actually makes people stronger for the future.

Comment BUSINESS and I’ll send you the link.

07/07/2026

My husband said something on my podcast I’d never heard him say out loud in 30 years! It surprised me.

“I pretty much missed our children growing up.”

He’s built businesses for the last 30 years. Awake at 3 AM thinking about the bank account. Working at 9 PM because something had to be ready by morning.

People look at business owners and say “you’re so lucky.”

Nobody sees the cost.

And here’s the part that actually surprised me most... When I asked him what he’d do differently, he didn’t say work harder. He didn’t say he’d scale faster...

He said… (Watch the episode to find out) …He feels he got that one wrong over the last 30 years.

30 years to learn ONE massive lesson.

It took me six years to invite him on my podcast, but this one hour episode was worth the wait!

What’s one thing you would go back and change if you could?

My full “Mindset Medicine” podcast episode links in BIO or comment POD and I’ll send you the link.

I do not ever take for granted this life I have been given. 🩷Another year of life.Another year of love.Another year of b...
07/06/2026

I do not ever take for granted this life I have been given. 🩷

Another year of life.
Another year of love.
Another year of blessings.

Live each day.
Love your people.
Notice the beauty.

Thank you for all of your birthday wishes today.
I felt so loved. 🥰 🫶

This is me at 23. I had just moved to Cyprus by myself from Canada. She has no idea what’s coming in life….I asked mysel...
06/30/2026

This is me at 23.
I had just moved to Cyprus by myself from Canada.

She has no idea what’s coming in life….

I asked myself this morning if I would go back and tell her something.
Warn her.
Save her some pain.

No. I wouldn’t.

But if I sat down next to her on that rock today, I would tell her the good news….the good problems she will encounter.

Like…

The things you fear are smaller than they look.

Most of them never happen.

The ones that do, you survive, and you come out with something you couldn’t have experienced any other way, but walking straight through it.

The hard years are not lost years.

They are building something in you that you won’t see until later. Then one day you’ll look back and understand why all of it had to happen.

You are stronger than you think right now.
Much stronger.

You just haven’t been tested yet, so you don’t know it.

And the love. ❤️
The real kind.
It will find you and you will find it. And it will be magical and challenging and so worth it.

I wouldn’t tell her to be careful.
She needed every bit of it!

I’d just tell her that everything she will go through will be a good problem to solve and it will all be bigger than the fears she felt in the moment.

On Sunday I turn older 😉. I look at her and she doesn’t feel far away at all.

She feels like me.

I get messages from people all the time asking me to look at something that feels off…They are looking for an outside pe...
06/29/2026

I get messages from people all the time asking me to look at something that feels off…

They are looking for an outside perspective into an issue or problem they’re having.

And a lot of the time, the question underneath this question they’re asking is this:

“Do I keep trying to make this work, or do I walk away and try something different?”

Many people think they have fewer choices than they actually do.

Because when something used to work, and now it doesn’t feel the same, it messes with you a little. (Probably a lot!)

And then you start wondering…

Is it the market? Is it the economy? Is it the way people just are? Is it me? Or is it just time for something to change?

I’ve had to rebuild my life and businesses more than once, so I know how first hand how very humbling and challenging it can feel, especially if you’re used to having success and being successful (your identity).

The hard part is that most people think there are only a couple of choices in front of them.

Keep pushing forward…

Or stop because it’s just not working, walk away and start something different.

Sometimes you don’t need to burn the whole thing down. And sometimes pushing harder on the same old thing is not the answer either.

Sometimes you need someone outside of the emotions and situation to look at the whole picture and say,

“Here’s what I’m actually seeing… and I think it may surprise you…” (and I’ve done many of these - surprise is always an outcome).

Because when it’s your business, your name, your time, your money, your history, your pride, your bank account… you’re not always going to see it clearly.

This is how I help people in my business coaching called The Lens.

Helping business owners, entrepreneurs and people who are feeling challenged right now, look at what’s really going on and figure out the next right move for them.

Sometimes there’s another move you just can’t see yet.

If you’re in that place and you want a proper outside perspective, book a Lens conversation with me. Link 🔗 in first comment.

Address

Toronto, ON

Telephone

+14165503644

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