13/03/2025
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This experience will completely transform your perspective on many things I life.
When you hear that someone is doing amazingly well in their field, don’t be quick to attribute it to luck.
Take your time to look at their work ethics.
Look at their consistency.
Study their distribution system.
And do a proper research to uncover their business models (ways they generate income in the business).
If you lack depth, you won’t see beyond the surface-level.
I looked through Ruth Kadiri’s YouTube channel earlier today and what I discovered blew my mind away.
Arguably, she’s No. 1 in Nigeria when it comes to producing YouTube movies with over 400M views and 2.8M subscribers.
But…
What most people don’t pay attention to is her consistency.
Going through her channel, I discovered that she publishes an average of one movie per week. These are movies of over an hour.
Imagine the stress of shooting, editing and publishing one movie every week.
Think about it for a moment.
We must be honest to ourselves.
Are we really putting in the work required to activate the kind of result we desire? Or we are just hoping?
Be honest to yourself.
If your business depends on marketing (like every genuine business) how often do you create content market your business.
You don’t do seasonal marketing and expect daily credit alert. No, life doesn’t work that way.
You don’t desire growth in your business and shy away from creating content.
Anytime you see someone who’s successful at what they do, check their work ethics. Just replicating that alone can take you half the journey.