08/10/2026
Good design is not about following trends. It is about making the future work.
Last week, Tallinn Design Festival / Disainiöö brought together ideas and conversations around the future of design, with this year's programme focusing on “Future of Product Design” and themes such as sustainability, adaptability and materials.
In real estate, some of the most important design decisions are the ones you may never consciously notice: the way daylight enters a room, how naturally people move through a building, whether a space can adapt to changing needs, or how materials will age over time.
Good design is therefore not simply about making a place look appealing. It is about making it work — today, tomorrow and for the people who will use it.
For us at Estmak Capital, this is an important part of development. The best projects are shaped by questions about how people will experience a place long before the first construction work begins.
Because trends change.
Good design should have a longer lifespan.