Paragon Adeer

Paragon Adeer We seeks to offer a distinctive and new real estate product to the Egyptian market

02/06/2026

Sumou Boulevard is a one-of-a-kind destination with many different components that allows all the different needs to be met, making it the complete destination of the future; hear all about it from creators and partners of Sumou Boulevard.

02/06/2026

Abdulrahman Al-Qahtani, CEO of Sumou Global Investments, shares with us more about the different components of Sumou Boulevard, and how it reflects the overall vision of Sumou and its partners.

02/06/2026

Saeed Al Nahdi, CEO of Sumou Holding, walks us through the strategic vision behind selecting Egypt as the home of Sumou Boulevard, and the long-term value the destination is set to bring to the evolving landscape of Mostakbal City.
He further sheds light on how Sumou Boulevard represents the beginning of a broader ambition, with a pipeline of distinctive destinations and forward-thinking developments set to shape the future in the years to come.

02/06/2026

Abdullah Al-Qahtani, Chief Business Development Officer at Sumou Holding, shares insight into the strategic alignment and shared vision that brought Adeer International, backed by Sumou Holding, and Paragon Developments together in a partnership built on ambition, innovation, and long-term value creation.
He further highlights how the complementary expertise and forward-thinking approach of both entities play a defining role in shaping the success of Sumou Boulevard, setting the foundation for a landmark destination and future developments yet to come

01/06/2026

Khalid Kaid, Chief Investment Officer at Sumou Holding, takes us deeper into the fully integrated experience behind Sumou Boulevard, revealing how the destination has been thoughtfully designed to serve the diverse expectations of visitors, investors, owners, and buyers alike.
From commercial vitality and investment potential to lifestyle, convenience, and long-term value, he highlights how every component of Sumou Boulevard has been carefully curated to create a destination that seamlessly balances experience with opportunity

01/06/2026

Alongside our hospitality advisor and founder of The Code: Katharina Jaeger, SumouBlvd is redefining urban living by prioritizing human connection and a holistic, activ…

01/06/2026

Bassel El Serafy, Global CEO of Adeer International, reflects on what sets Sumou Boulevard apart, from its central position in East New Cairo, to a curated mix of components designed for the entire family, to the ambition of building a place that truly belongs to all.

19/05/2026

Welcome to a destination where you shape its culture, and its culture shapes you.
Sumou Blvd., Cairo’s Cultural Future

14/05/2026

Introducing Sumou Boulevard in Mostakbal City, the largest mixed-use development in East Cairo.
This $2 billion project, a collaboration between Paragon Developments and Adeer International, backed by Sumou Invesments, is set to become a landmark of culture, innovation and wellbing

14/05/2026

In Episode 1 from season 15 of Brave Ideas, Eng. Bedeir Rizk joins Caleb Parker to share some exciting details behind Sumou Boulevard; opening up about the vision, the strategy, and the shift toward building integrated, future-ready destinations.
What started as a conversation in Cannes becomes part of a bigger dialogue on how real estate is evolving.
Watch the full episode to explore the ideas shaping what’s next.

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