Shades New Cairo

Shades New Cairo Shades; Work — Dine — Connect
A new concept coming soon by Asaldi Properties.

24/05/2026

Every expansion has a “why”.
For .eg opening in Shades wasn’t a random move, it was a strategic one. We’re diving into the reasons this destination fits the brand’s next chapter and how the energy of the mall aligns with the vision they’ve been building.

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22/05/2026

We really got into the “unfiltered” reality of scaling. maintaining that perfect gelato texture across every single branch isn’t luck it’s science and strict systems. We’re talking about the behind-the scenes work that ensures your favorite treat tastes exactly the same, every single time.

LINK IN BIO!

19/05/2026

We sat down with the minds behind to talk about how they’re changing the game. It’s not just about gelato; it’s about creating a “Dolato experience” that feels premium, fresh, and consistent. From the first branch to the latest at Shades Mall, the vision has always been about elevating the simple joy of dessert.

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17/05/2026

Why Shades? Because is evolving. In this clip, we discuss how the brand is maturing and why this specific location at Shades Mall represents a new chapter. It’s about being in a space that matches the high end, community focused energy that Dolato has built over the years.

LINK IN BIO!

10/05/2026

Sometimes the best spots aren’t just about the aesthetic, it’s about the soul of the place. We’re talking about what makes a location more than just a background, and why some areas are just waiting for the right vibe to come along.

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29/04/2026

Setting goals is one thing; smashing them is another. We’re
diving into the journey of growth, consistency, and how the
right brand perception can take you further than you ever
imagined.

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23/04/2026

We wrap up the conversation talking about growth. How do you. keep the quality and the atmosphere consistent when you move from one location to the next? It’s a masterclass in staying true to your vision while adapting to a new environment.

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23/04/2026

What elevates any business or brand is not just the idea, it’s the team behind it. A great team is the real foundation of growth, impact, and long-term success.

Tune in to the full episode with the Co-Founder & CEO of MQR, Mohamed Nagy.
Link in bio.

21/04/2026

What makes Paros, Paros? We’re breaking down the brand
identity, moving beyond just Greek food to becoming a lifestyle brand. It’s about the consistency of the experience and knowing exactly who you are, even when the seasons change.

LINK IN BIO


19/04/2026

We’re digging into the design language. Paros isn’t just about the food; it’s about the architecture and the “feel.
We’re discussing how they managed to keep that light, airy Greek aesthetic while creating a space that feels right for a night out in the city.

LINK IN BIO

06/04/2026

From sourcing the right beans to the precision of the pour, RAF is built on a standard that doesn’t compromise.
It all came down to trusting the process.
Tune in to the full episode on YouTube in our special series: Building the Blank by Shades.

Link in bio.

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Shades New Cairo
Cairo
4732772

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