14/02/2025
Love may be in the air for Valentine’s Day and the same seems to apply when it comes to finding a home. One in five Brits have admitted that they could fall in love with a home without ever seeing it.
A survey of more than 1,000 people by Rightmove found 22% of respondents said it was likely they’d be able to fall in love with a home based solely on a well written description or a floorplan, but without physically viewing it, or seeing any photos.
Much like the contestants on Love Is Blind, who form relationships based solely on emotional connections, Rightmove said it seems some house-hunters are open to forming a strong bond with the right home, based on words rather than images.
However, Rightmove’s research showed far fewer people were open to going all the way through with a property purchase blindly.
Just 3% of respondents said they’d be comfortable buying a property without viewing it or seeing photos and only reading a well-written description.
The responses back up Rightmove’s own data on the importance of great property imagery.
Listings that have more than five photos included sell four days faster than those that don’t on average, while agents who prioritise making sure a floorplan is included are typically met with a 10% increase in interested buyers, compared with those that don’t, the research found.
Steve Pimblett, chief data officer at Rightmove, added “Is property love blind? Probably not, but the one in five who think they could fall in love with a home based on words rather than images highlight the power of a well-written property listing, which captures the information that buyers are looking for.
“Great images can set a property listing apart from the competition, capturing a home in all its glory and captivating the imagination of someone thinking of living there. Make sure to follow your estate agent’s advice when it comes to taking great photos and preparing the home for viewings, as they’ll be able to show the home in its very best light.”
All our listings are created with professional photography, engaging descriptions, detailed floor plans; videography and 360 Virtual Tours to ensure a fantastic first impression!