05/10/2026
This week, I’ve got a question for London property owners:
Should you sell it, let it — or Airbnb it?
My answer is: don’t start with the property. Start with you.
What are you actually trying to achieve?
If you need to release capital, selling may make sense. If you want to retain the asset and generate longer-term income, a conventional let may be the better strategy.
Or perhaps your property, its location and your circumstances make short-term accommodation attractive.
But don’t be distracted by headline income. We need to compare the real numbers — achievable income, occupancy, running costs, management, regulation and the work involved.
Sometimes the option producing the highest revenue doesn’t actually produce the best return.
Do you own a London property and you’re unsure which route makes sense? Let’s look at your property, your objectives and the numbers together.
This is Cynthia, aka the Diva from Diva Property Services dot UK.”