13/02/2026
Hovis | Strength Baked In
The first major Hovis campaign in over a decade.
To celebrate the brands heritage we bought the iconic hand painted ghost signs back to life. The ones still fading softly on brick walls across the country. Quiet symbols of strength for more than 140 years.
And yes, every brick was individually painted, so it felt like it had always belonged there 👌
Client
Agency
Set Build and Scenic