07/01/2025
Estate agents need to be held accountable.
We have seen firsthand the challenges people face when working with estate agents, and it doesn’t paint a pretty picture. While there are some fantastic agents out there who truly excel in their roles, it’s incredibly difficult for people to separate the wood from the trees.
The key pain points are:
Trust Issues: Only 1% of consumers consider estate agents trustworthy, which is frankly disgraceful.
Poor Communication: 23% of consumers say lack of communication is their biggest frustration. Many feel left in the dark during the buying or selling process.
Misleading “Valuations”: Too often, agents provide inflated valuations just to win business, leading to stress and prolonged selling times.
Prioritising Sales Targets: Too many agents care more about meeting their targets than what’s best for their clients.
We could go on…
But not all estate agents are bad. We have to recognise the hard work and dedication of those exceptional agents who aim to raise the standards in the industry.
Our approach aims to reward these agents, which is why we use performance-based agreements, and if the agent doesn’t introduce a buyer, they don’t get paid. If they’re not performing, we move on. But, if they do deliver, they are rewarded, and no matter what happens, the client doesn’t need to do anything, because we do it for them. It really is that simple.
As a broker, we can ensure clear communication and honest opinions, so our clients are always informed and empowered. It’s all about prioritising their interests and shining a light on the agents who are truly making a difference.
For those who want to put in the work, together, we can lift the standards of our industry for everyone involved.