01/09/2026
Rent inflation has come down from 9.1% at its peak in March 2024 to 3.7% in the 12 months to July 2026.
Our chairman Phil Shelley went back through ten years of evidence to work out what moves rents. Three things do: demand, supply, and what tenants can afford. Over the decade it was demand that moved, and migration moved demand.
Net migration peaked at 944,000 in the year to March 2023 and ran at 171,000 in the year to December 2025, with rents following about a year behind.
Demand has clearly turned since. Our own viewing requests have halved in three years, from 69 per property in 2023 to 34 in 2026.
His read for the next stretch is moderate growth, roughly in line with wages. Not another surge, and not a correction.
Full piece, with every source shown:
Rents are set by demand, supply and affordability. What the ONS, MHCLG, Zoopla and Build to Rent numbers actually show about the last decade, and what comes next.