http://www.homesearchsales.co.uk/

Homesearch Ltd, 88 South Ealing Road, London (2026)

22/05/2026

UK house sales are down 2.2% since the start of April.

Yet perhaps the more important statistic is this:
The average £ per square foot achieved across the UK regions has actually RISEN from £344 per square feet to £352 per square feet.
That is an increase of 2.2%.

So, whilst transaction numbers have softened slightly, house prices themselves are proving remarkably resilient.

That is not the profile of a collapsing housing market.

It is the profile of a market where buyers still exist, but they have become more selective because they now have far more choice.

The best priced homes are still selling well. The overpriced homes are simply helping the competition sell theirs.

22/05/2026

Britain has always imagined itself as a nation of bustling city centres and rolling countryside. Yet the reality of modern living tells a very different story.

Nearly six in ten people now live in suburban residential areas, making suburbia by far the dominant way Britain lives today. These are the family estates, cul-de-sacs and commuter neighbourhoods that quietly power the housing market, where schools, gardens, parking and space matter far more to most households than skyline apartments or isolated rural retreats.

At the same time, village life still holds strong appeal, accounting for 13.3% of where people live, whilst town centres remain home to over one in five Britons. Contrary to popular belief, only a small proportion of the population actually lives in city centres or truly rural locations.

For Ealing homeowners and buyers alike, this matters because it reflects what the vast majority of people are searching for when they move home, practicality, community, connectivity and quality of life. If you are a Ealing homeowner, landlord or home buyer and want to know what presently happening in the local property market, do not hesitate to pick up the phone.

20/05/2026

Forget the doom merchants with their predictions for a Property Market crash.

27,106 UK homes were sold stc last week (to Sunday 17th May ’26), the second best week of 2026 so far and the second strongest week seen in the last 12 months.

Yes, there is more homes on the market.
Yes, sellers have more competition.
Yes, 47% of homes that come on the market wont sell because of over valuing / over pricing.

But buyers are still buying when homes are priced properly and positioned correctly.

The reality is this is not a dead market. It is a disciplined market.

The homes that stand out backed by a great Estate Agent are selling.

The ones relying on hope, ego pricing or lazy marketing are not.

19/05/2026

UK Property Market Week 18 2026: Buyers Are Still Buying… But a Lot More Choice of Homes for Them

Week 18 delivered a predictable Bank Holiday dip, yet the underlying market remains remarkably resilient.

22,468 homes sold stc last week, comfortably in line with long term seasonal norms for a Bank Holiday week, while year to date sales agreed remain 2.8% ahead of 2025.
But again, the bigger story is supply.

34,564 new listings hit the market in Week 18. That is lower than the frenzy of Week 17 because it was a Bank Holiday week, yet still well above historic averages. More importantly, it means sellers continue pouring into a market where buyers now have choice everywhere they look.
And choice changes behaviour.

Buyers no longer feel pressure to rush. They compare. They negotiate. They wait. Which is why only 14.6% of estate agents’ stock went sale agreed in April, slightly below the 2025 monthly average.
Yet despite that increased competition, pricing remains surprisingly robust.

Average agreed prices are holding at £345.64 per sq/ft, up 1.8% year on year and more than 11% above 2021 levels. Buyers are still paying strong prices, just not for overpriced homes.
The biggest stat remains the most important one.

Only 53.9% of homes that left agents’ books in April actually exchanged and completed. Nearly half did not move at all.

That is why strategy matters more than optimism.

Because in today’s market, getting listed is easy.
Getting moved is the hard part.

18/05/2026

UK Property Market Week 18 2026: The Market Is Busy… But Brutally Competitive
The UK property market is still moving strongly, but sellers are facing more competition than at any point in recent years.
34,564 new homes came to market last week, pushing total stock to 731,910 homes for sale across the UK. That is up significantly from 579k just three years ago. Buyers now have serious choice, and that is making pricing strategy more important than ever.
Yet demand remains resilient.
22,468 homes sold STC last week, slightly of the long term Week 18 average of 25.1k (yet it was a Bank Holiday, so that would explain the drop). Year to date, sales agreed are running 2.8% ahead of 2024 levels, with 444,451 homes sold STC so far this year.
So the issue is not lack of buyers. The issue is that buyers have become selective.
13.1% of homes reduced their asking price in the last month, while only 14.6% of homes on the market found a buyer. At the same time, just 53.9% of homes leaving estate agents’ books in April actually sold and completed.
That is the reality of the 2026 property market.
There is demand. There are buyers. But there is very little room for overpricing or weak marketing.
The homes that stand out and are priced correctly are selling. The rest are simply increasing the competition for everyone else.

13/05/2026

The Property Market Everyone Talks Down… Keeps Quietly Delivering

There is no shortage of doom and gloom around the UK property market right now. Global uncertainty, domestic pressures, and plenty of noise in the headlines would have you believe the wheels are coming off.

Yet the numbers tell a different story.

April sales agreed have held remarkably steady. After a strong 2025, where activity surged, we now sit year to date only around 5% below that level. More importantly, when you isolate April as a benchmark month, the last three years are almost identical. That is not a market in retreat. That is a market finding its footing.

Buyers are still buying. Moves are still happening. Life does not pause because of headlines.

But here is the shift. Just because the market is working does not mean every home will sell. In fact, for every home that sells in a month, seven others do not. Choice has increased, and with that comes selectivity. Buyers can afford to be more considered.

Which brings us back to fundamentals. In a market like this, pricing is not just important, it is everything. The homes that align with the market move. The ones that do not, sit.

If you are a homeowner in Ealing and want to understand where you sit in today’s market, or simply have a conversation about what is happening locally, feel free to drop me a line or pick up the phone.

13/05/2026

The British property market is busy, yet busy does not mean easy.

This graph tells an important story for homeowners in Ealing . Yes, buyers are still buying. Sales agreed across the UK remain ahead of where they were a couple of years ago. Yet at the same time, the number of homes for sale nationally has climbed to its highest May level for almost a decade.

That changes things, especially for sellers.
Because when buyers have more choice, they become more selective. They compare harder. They negotiate harder. And overpriced homes get exposed far quicker than they did during the post pandemic stock shortage years. The reality is stark. For every home that successfully sells, around seven or eight others sit on the market each month without finding a buyer. That means simply “coming to the market” is no longer enough.

Pricing strategy matters more than ever.

The homes that stand out in Ealing today are the ones that launch at a realistic figure, create early momentum, and generate competition between buyers in those crucial first few weeks. The danger for many homeowners is not necessarily selling for slightly less. It is not selling at all (remember, only 53% of homes that come onto to the market in UK end up selling and the homeowner moving home).

If you would like an honest conversation about how the Ealing property market is behaving in 2026, and how buyers are reacting to pricing right now, feel free to get in touch.

12/05/2026

UK Property Market Week 17 2026: The Market Is Busy… But Brutal

Week 17 looks strong on the surface.

27,674 homes sold stc, the best week for UK house sales in 45 weeks. Buyers are still out there, and sales agreed remain ahead of 2024 year to date.

But the real story is not demand It is supply.

43,421 new listings hit the market this week, well above long term norms and another sign that more homeowners are entering the fight for the same buyers.

That matters because only 53.3% of homes are actually going on to exchange and complete (ie you move home). That means nearly half of the people who put their home up for sale, don’t sell and move.

So yes, buyers are active. But they are selective. The homes priced right, presented right and positioned right are moving. The rest are sitting there helping sell competing properties.
Pricing discipline remains everything as average achieved prices are holding at £345 per sq/ft, up 1.8% year on year, proving buyers will still pay fair money when they see value.
Rents meanwhile continue to soften slightly at £1,778 pcm, below both 2025 and the 2026 year to date average. No crash. No boom. Just a market settling down.

So Week 17 tells us this:

The UK property market is active. But it is unforgiving.
Because in a market with more choice, buyers do not chase overpriced homes.

They ignore them.

12/05/2026

*UK Property Market Week 17 2026: More Choice, More Sales… Yet the Market Gets Tougher*

Week 17 confirms something important.

This is not a weak housing market. It is a crowded one.
New listings surged again to 43,421, massively ahead of the long term Week 17 average of 34.5k. That has pushed total available stock to 731,910 homes for sale across the UK, up sharply from 579k three years ago.

And that changes everything.

Buyers now have options. Lots of them. Which means sellers are no longer competing against the market. They are competing against every similar home nearby.

Yet despite that increased competition, demand remains remarkably resilient.

27,674 homes were sold subject to contract last week, comfortably ahead of the long term Week 17 average of 25.1k and the best week for 45 weeks. Year to date, sales agreed are running 4.2% ahead of the same point in 2024, with 421,983 homes sold stc so far in 2026.

So, the UK property market is still moving.

But it is becoming increasingly selective.

13.1% of UK homes reduced their asking price in the last month, almost identical to Week 16. That tells us sellers are still adjusting to market reality. At the same time, 14.6% of homes on the market secured a buyer in the last month, again broadly in line with long term norms.

The underlying pattern has not changed.

Only 53.3% of homes that left estate agents books in April actually sold and completed. The remaining 46.7% came off unsold.

That is the real story of the 2026 market.

There are buyers. There is activity. There are deals being done every day.
But buyers are disciplined, unemotional and value driven.

The homes that are priced correctly, presented properly and launched intelligently are selling.

The ones that are not?

They are simply helping the competition look better value.

08/05/2026

Why Some Areas of Ealing Deliver Bigger Rental Yields Than Others

If you are a landlord, investor, or simply curious about the Ealing property market, this heat map makes for fascinating reading.

The darker shaded are as of Ealing highlight neighbourhoods where average gross rental yields are higher, whilst the lighter coloured areas tend to produce lower yields. In simple terms, higher yielding areas often generate stronger month to month rental income compared to the property’s value.

Yet here is the interesting part that many landlords overlook.

There is often an inverse relationship between rental yields and long term capital growth (ie increase in house prices).

Traditionally, areas with the very highest yields tend to see slower house price growth over the long term, whilst areas with lower yields can often produce stronger capital appreciation. That is because locations with higher owner occupier demand, better schooling, lifestyle appeal and stronger local affluence frequently command higher property prices, which naturally compresses yields.

Of course, every landlord’s strategy is different.
Some investors prioritise monthly cash flow and stronger yields. Others are more focused on long term capital growth and future equity gains. The smart investors usually try to strike a balance between the two.

What this map really demonstrates is that not all parts of Ealing perform the same, and understanding these micro markets has never been more important for landlords and property investors.

If you would like to discuss which areas of Ealing currently offer the best balance of yield, tenant demand, and future growth potential, feel free to give us a call for an informal chat.

08/05/2026

At first glance, the last decade looks brutal for tenants. Rents across the UK have surged, in some cases by hundreds of pounds a month. Inner London now sits above £3,000, and even traditionally more affordable regions have pushed past the £1,000 mark.

But here is where the story gets interesting.

Strip out inflation, which has totalled 39.8% since 2016, and the picture changes quite dramatically. Not every region has kept pace. In fact, some have quietly fallen behind. Outer London (+17%), the South East (+21%), and the North East (+25%) have all seen rental growth that lags behind inflation, so in real terms, tenants are effectively better off.

Contrast that with areas like the North West (+58%), Scotland (+51%), and the South West (+50%), where rental growth has comfortably outpaced inflation. These are not random spikes. They tend to reflect local wage growth, lifestyle shifts, and demand patterns rather than pure landlord pricing power.

And that is the key point.

Rents do not exist in isolation. They are anchored to affordability, which is ultimately driven by local salaries. When you view the data through that lens, some of these increases look less dramatic, and some of the flatter regions start to make more sense.

The national headlines tell one story. The local market tells another.

If you want to understand what is really happening with rents in Ealing , and where they might go next, it is worth having that conversation.

Homesearch Ltd

22/05/2026

22/05/2026

20/05/2026

19/05/2026

18/05/2026

13/05/2026

13/05/2026

12/05/2026

12/05/2026

08/05/2026

08/05/2026

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share

Category