Jack Jowett - Fairmonts Estate Agents

Jack Jowett - Fairmonts Estate Agents Co-Founder of Fairmonts Estate Agents. With over 20 years of experience. Want to know what the market is like? Get in touch.

17/06/2026

Five things that sellers do that instantly put buyers off and how to avoid them.

04/06/2026

Thinking of buying a house? Here are 5 things buyers do that instantly annoy sellers 🤦‍♂️

13/05/2026

It was such a great feeling to return to this house five years after selling it to the current owners. What they’ve achieved is nothing short of amazing 🤩

07/05/2026

Should the person that values your home be the same person that shows around potential buyers?

Updating the drone ready for tomorrows shoot
05/05/2026

Updating the drone ready for tomorrows shoot

30/04/2026

Another agent said I could get more.�I’m not in a rush to sell.�We can always reduce the price if it doesn’t get interest.�Buyers can just make a lower offer… I just want to test the market.

These are all things I hear time and time again just before a home comes to market.

But put yourself in a buyer’s shoes for a moment.
Imagine you’ve just seen a house you love. It’s brand new to the market, priced correctly, and there are multiple viewings booked in on the same day.
What do you do to secure it?
�You put your best foot forward. You make the strongest offer you can, because you know you have to.

Now flip the scenario.
The same house came on the market three months ago. You liked it, but it felt overpriced. You’ve watched it sit there… then seen a price reduction… maybe even two.
Now you go to view it.
What do you do?�You don’t rush. You don’t stretch.�You offer what you think you can get away with.�You ask the agent what the seller will accept and then you go in lower.

The reality is simple.
Homes that sell quickly, sell for more.

28/04/2026

Momentum is everything.

The first 2 or 3 weeks are when your property gets the most attention..

Fresh to market alerts.
Most motivated buyers.
Highest emotional engagement.

If you miss that window with the wrong price, you don’t get that moment back.

The bottom line.

You’re not just setting a price, you’re setting the tone of the entire sale.

Get it right at launch, and buyers compete.
Get it wrong, and buyers negotiate.

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