Amanda Woodward
Co-Founder
Essential Property Options | Crewe & Stoke Rooms & Suites
Over the last 15 years, we have developed a property business which involves buying, selling, developing and managing UK property. Purchasing my first property in London at age 25, and with very little knowledge of the business, I made a decision to educate myself on this specialist subject and leave the world
of employment in the past to begin the adventure of building a full time property business with my co-founder Paul. Starting a business in property was challenging with so many moving parts to master. Finding a good location to invest, finding profitable deals, finding investors to work with. finding good builders, brokers, solicitors, and surveyors and finding good property management to name just a few. Throw into the mix being a young female in a male dominated industry and being perceived as too young, too female, too southern or too inexperienced, I pushed on in spite of that, in pursuit of our business and overall goals. Selecting Stoke on Trent, Newcastle Under Lyme & Crewe as our primary investment area, we have covered almost every strategy and become the local experts in our field. Buying family homes, renovating and selling houses, social housing contracts, purchase lease options, houses of multiple occupation (HMOS) plus service accommodation and hotels. In addition to this, we trained & mentored other investors to do the same in their respective locations using our experience and knowledge and share much of this in our new Podcast ‘The Essential Property Podcast’. As of 2026, the main focus of our business is;
1. Working with investors to generate double digit returns by investing in HMOs & Hotels
2. Working with private landlords to successfully manage their HMO & Hotel Portfolios
We have purchased and transformed hundreds of properties, found and managed thousands of tenants, and invested and generated returns for millions of investment.
