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Helping clients transform properties and businesses with expert marketing solutions and project management.

Kas Solutions Group Ltd. – where every project matters. At Kas Solutions LLC, we specialize in transforming properties through expert fix-and-flip projects, helping clients maximize value in real estate. We manage every aspect of the renovation process to ensure high-quality outcomes and profitable results. In addition to our real estate services, we offer professional project management and marke

ting expertise to support small businesses in reaching their full potential. Whether it's overseeing a project from start to finish or crafting a marketing strategy that drives growth, we deliver tailored solutions that work. At Kas Solutions LLC, we're committed to making a positive impact in the communities we serve while delivering excellence in all that we do. Your vision, our expertise – together, we build success.

26/09/2020

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26/09/2020

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21/12/2017

How to Organize a Sustainable Event

The Guide to a Real Sustainable Event
Do you think is impossible to organize a sustainable event that astonish your attendees? Do you really want to help the environment, but you’re afraid that you will spend more to waste less? After reading this article, you will change your mind!

By definition, an event is sustainable if planned, organized and managed in a way that allows minimizing the environmental impact throughout its lifetime.

Therefore, sustainability is integral part of the overall process of management the event, influencing the supply chain and the disposal process.

Which are the main aspects to take into account when you plan an eco-friendly and sustainable event?

The first point you should consider is the reason why you want to organize a sustainable event. A good and deep understanding of your goals will help you during the planning phase. Probably, the reason of your choice is related with the brand image you want to transmit. So, try to be consistent in all your actions, in order to be perceived as a truly responsible.

If you want to educate people to respect the environment, you should encourage them to behave responsibly. Promote separate waste collection, spread the word about the importance of sustainability with brochures and fliers and affix signs with few simple rules to follow.

The respect for the environment stars even before the event. Just think about the several ways you have to do promotion in a sustainable way: using recycled paper for your leaflets, doing online marketing activities with a hosting provider that uses “green energy” and distributing eco-friendly gadgets, made of natural material.

As for the catering, try to find local producers, like small restaurants or family companies that offer bio products: you help the environment and also the local business reality. At the same time, try to reduce food and packaging waste, do separate waste collection, make sure to have a vegetarian corner and use biodegradable cutlery and plates.

You have no excuse now!

Organise a sustainable event doesn’t necessarily require a big budget and is one of the best way to enhance your brand reputation, encourage participations and excel expectations widely accepted as standard practice.

01/12/2017

How to Find the Perfect Sponsor for Your Event

Whether you’re organizing a big international meeting, a fundraising event for your NGO or a startup party, finding a sponsor is one of the top promotional activities you have to consider while planning your event.

Sponsors can help you reducing the overall costs of the event, increasing the number of attendees and improving the user experience. But how can you find the right sponsors? How can you convince them that they are doing the right investment and sponsor your event will bring them outstanding results in terms of visibility?

Let’s have a look at the main steps you should follow to find the best sponsors for your next event!

Understand Who Is Your Target Audience

Figuring out your audience is the first step to choose the right sponsor for your event. Defining your target will help you finding the sponsor that want to reach that specific audience. Once defined, start searching for companies and local businesses that could be interested in reaching it. Remember that the main reasons why companies sponsor events are:

Build/improve brand reputation
Boost visibility
Increase brand loyalty
Display products/services
Encourage trials
Identify Sponsors’ Personas

In order to identify the sponsors’ personas, you have to answer this question: “What makes a perfect sponsor for my event?” The answer depends on several factors: size and type of event, audience, benefits from sponsorship, your objectives and so on.

That said, you have to figure out how significant is the investment you want to obtain from the sponsor. Taking into account the size of your event, we recommend you to shortlist the potential candidates based on their dimension.

Large companies may be more likely to make big investment, but can also be difficult to be sponsored by them if you are not well known and relevant in your industry. On the other side, smaller companies may not allocate a big amount for event sponsorship, but they can provide gadget and visual materials (helping you reducing part of your costs) and are certainly more open to raise awareness and display their products.

Reach Out Your Prospective Sponsors

Now that you know who are the prospective sponsors to contact, get on the phone and blast emails to publicize your event as a unique marketing opportunity for them.

If you decide to call them, start with a short introduction, explaining the type of event you’re planning, the audience you want to reach and focus on how they will benefit from it. If they are interested, explain in details every single aspect and try to propose them some good fresh ideas to promote their brand. Once you’ve made all the calls, review your notes and prepare a list of companies you will solicit.

Same rule of thumb if you decide to blast email: be short, concise and focus on the benefits for the companies. Try to customize your emails and make them easy-to-understand. If you’ve already organized events with sponsors, attach a list of the sponsors and a brief description of the target audience you reached.

23/11/2017

Top 8 Skills to Succeed as an Event Planner

Facing problems to run events and don’t have ideas on how to manage them? Let’s discover the essential skills to be a successful and an absolute perfectionist event planner!

8. Be Versatile and Flexible:
Flexibility and versatility are about being able to move freely and confidently from work to work, from task to task, from role to role, changing the way you think, you act and you behave, without any adherence to a set of internal or external rules. Versatility is about using your skills to maximum effect wherever you happen to be working.

Whether you plan to engage in a full service planning or specializing in a particular aspect of event planning (e.g. catering, florist, stewardship), it necessary to get accounting/auditing skills, customer service skills, negotiation and interpersonal skills and yes, first aid skills too. Also, be acquitted with your vendors, competitors, location and clients. This will help you determine the type of event you wish to specialize in.

7. Networking:
This is a vital importance aspect for all categories of event planners. See every event you attend as an opportunity to market yourself and your business. Talk to people about your job and don’t forget to get their contacts. As regards to the nature of your business, you need to have an effective communication skill, of course planning and organizing skill, a welcoming manner of approach and a warm smile. The main goal of your events should be to create a formidable relationship with your clients and, why not, ask them referrals!

6. Understand your Duty:
Parties are merry but planning them is a whole lot of work and not as merrier. Know your responsibilities as an event planner; it starts from the invite list down to event decoration, catering, entertainments etc. You really need to be up and doing as an event planner, so don’t look out for drinks and goodies. Unlike the invited guests, you are there to work and not party, so don’t mess up business with pleasure, don’t be carried out by the event. You need to stay focused and be professional all the time.

5. Work as a team:
Strong teamwork is an extra credit for anyone working for an event management. When working together towards the actualization of a particular goal, it is much likely to be successful. Teamwork enhances creativity, improve job satisfaction, offers a strong network, and increase productivity.

4. Emergency Kit:
Have you ever considered cases of ‘what ifs?’ What if someone had excess drink and hurt himself or another guest at the event? What if one of the guests cut himself? What is someone forget to use the ashtray thus getting someone else burnt? What if the firework goes wrong? Do not forget that as an event planner, you are in charge of the smooth operation of an event’s activities, but you also have to take care of all the unexpected events. Guests and host of events will approach you to meet their needs and some emergencies. Most hosts can be good at mounting pressure on their event planners/managers; they expect everything to be in place without excuses, so they will likely come running to you in emergency cases. Include first aid kit as one of your planning kit. In line with being versatile, you might want to take basic first aid classes: this choice makes you appear very customer-oriented and well organized.

3. Accounting:
Try to thoroughly review/audit your financial account monthly, this will reveal how you are performing. After each audit make budgets for the next month, prepare financial forecasts (how much you want to spend and how you anticipate gaining etc). Employ the services of an accountant to help reduce the stress, but if you want to get it done yourself, there are many apps and software that can make the work easier for you.

2. Be passionate about your job:
Passion is the driving force of every business. It keeps you going against all odds especially when you have every reason to give up. Being passionate can be spirit lifting; it gives you a sense of satisfaction, fulfillment and contentment. Learn to be free and happy with what you do, let it flow from inside to the outside. Learn to forge ahead and smile at every new challenge that comes. Do not relent in backing up your dreams with hard work, because it makes you stronger, smarter and better.

1. Use technology :
Technology gives unlimited opportunities to maximize the efficiency of your event and therefore, saves your time. The process of keying in data and gathering information can be faster with computers and technology. In most cases, it can reduce the workload and manpower. Evenesis is the one of technologies that an event organizer can utilize. It has exciting features such as online registration, ticketing, database management, on-site check-in and survey/polling. Visit www.evenesis.com to know more about Evenesis.

15/11/2017

Is the fifth anniversary and we are really proud of that. We always had a long-term vision for this. It's such a massive undertaking that to only do it once would not be the best use of anyone's time.

31/10/2017

6 Tips to Avoid the Most Common Event Planning Mistakes

6 Tips to Avoid the Most Common Event Planning Mistakes
Just like every other things that require planning, something can go wrong regardless of how meticulous you are as an event planner. Your job is to make sure everything runs smoothly right, from the preparation phase to the end of the event. You have probably done you best to avoid mistakes, but it does not hurt to make yourself ready for sudden changes. Here are some tips to avoid the most common event planning mistakes.

1. Do not overload the event with guest speakers

Getting one or two inspirational speakers are good to start the event, but overloading it with speeches may bring discomfort to your attendees. Speakers will also feel alienated because the audience is getting less attentive in every minute. Please remember that most people visit any public event with networking in mind; it is their chance to broaden networks and social circles with new business partners, friends, etc. One of the most common mistakes is monotone planning; do it more carefully and make time for networking, speakers, and other activities.

2. Double-check
Another mistake is making an assumption that the event will run as expected without any problem at all. As an event planner, it is indeed your job to make it happen yet you are not allowed to be entirely sure without double checking the preparation and checking again after that. Well-managed preparation gives you enough time to rest so you are not in a hurry until the last minute and do multiple re-checking. Many things require a re-check such as venue readiness, spelling on company’s name, caterer’s preparation, and more. There is separate team in the event management system assigned to different tasks, but it is your responsibility to notice even the tiniest mistakes, and you can only do that by careful detailed re-checking.

3. Discuss the Plans with Clients
If you are working on an event for individual clients, make time to meet in person and discuss the plans. Clients need to explain their events to planner, and then you deliver what they want within the given time-frame. However, miscommunication leads to differences and this means unhappy clients. Keep the clients updated with the plans and preparations; if there is something the clients don’t like, you save time from making unnecessary changes.

4. Have Plan B
During discussion with clients, tell them that you need a plan B to anticipate the unexpected. Plan for eventuality with clients, so they are still happy with your service regardless of what happens during the event.

5. Be Prepared for Changes
There is going to be unexpected changes during the event. Mistakes tend to occur during planning, but sudden changes can also ruin timing and budget. Even a small change can affect the on-going process, time-frame, and eventually overall cost of the event. Good event management software, when used properly, can help you calculate the budget and the consequences of any sudden change quickly, and therefore you can make necessary adjustments with ease.

6. Follow-up
Last but not least, obtain a feedback immediately after the event. You may want to make note on your event planning software about things that you did well to make clients happy and other aspects you can improve for the next event.

23/09/2017

How to Live Stream an Event

Lately, all the main social media platforms, including Twitter and Facebook, are introducing as well as promoting new features and products related to live streaming.

Streaming live video is a great way to connect with your audience in real time. If you are an event organizer, then give your clients the option of live video streaming, for they will love it. Be it weddings, anniversary, prom nights or even a small get together; everyone wants to share their best times, so what better way to do that than letting other people know what you are doing in real time. Sharing live events with friends and family who are unable to come to your event makes them feel important and included. It is a way of telling your audience that you do not want them to miss anything.

Live streaming a formal function like a workshop, seminar, or business meeting will make your event more interactive and will help you reach a larger crowd. Over the past year, owing to the development of a new breed of technology at a low cost, people all over the world now have virtual access to various events like seminars, workshops, and webinars which are being broadcasted ‘live’ to a global audience over the internet.

How Live Streaming Works?
Live streaming is a novel technique of broadcasting real-time to viewers that can gain access to the video over the internet. This live video can be viewed on any device, be it a desktop computer or a smartphone. The broadcast can be available in video, audio, or both streams. Also, viewers can interact with the person broadcasting the media, as well as other viewers through text chat, Twitter feed, voice, or we**am video.

SUCCESSFUL LIVE STREAMING
You have decided to use online live video streaming, but now what? To set it up, you will require the same energy and planning that you would need to organize an entire event. Engage your audience, not bore them. If you just show what is happening at one location, viewers will get bored and disconnect. There are things you must be aware of and prepared for, so here are precise instructions for setting up a successful live video stream.

Planning

You want to make sure that your event runs smoothly without any obstacles, and that is the same with online live video streaming. Depending on the type of event, you need to be precise with your target audience. If they are in other countries, keep in mind the time zone differences. Think of the various ways to engage your audience, the category of your live stream and an appropriate title for your event. You also need to consider the technical aspects, such as the devices you intend to use, the platform, methods of interaction with your viewers and what parts of the events you plan to stream to your audience.

Choosing a platform

There are a few platforms that you can choose for streaming your event online, but make sure that it reaches your target audience. Maybe you can run a poll for a few days before the event to find out the best platform with the most number of people who are interested in viewing your event. Let’s look at the top two live media streaming platforms:

YouTube Live

YouTube Live is quite popular, ranging from videos of prestigious events to random silly pranks. Any target audience that you might select will be on Youtube Live. So far, the popular video viewing site has taken a back seat as Periscope, Meerkat, and live streaming products from Facebook were introduced. However, now YouTube is finally stretching its legs and is giving the required attention to the broadcasting of live media. In 2015, YouTube generated more than $9 billion in revenue. With 4 billion daily views and more than 1 billion users worldwide, YouTube is hands-down the king of video streaming, so if you are looking for an international audience, YouTube is the best option for your event.

Facebook Live

Everyone who knows technology is on Facebook. The brand itself is a symbol of connection. Facebook is and always has been competitive, so it was not going to let its competitors beat them by using a new feature such as live video streaming. The company developed a tool of its own. Using a mobile device to capture your live event might not be a perfect idea, but luckily there is a solution for that. Mevo is a pocket-size camera that works flawlessly with Facebook Live. Set up this low-cost camera and you are ready to roll. If you got the budget to bring on a video crew, then there are various live streaming software that will enable you to use multiple cameras to broadcast on Facebook Live, giving your audience a movie-like view of your event.

Equipment

You need video and audio capturing devices, be it cameras or mobile phones. You will also need software, if your budget allows it, add on a multimedia crew. Depending on your event and your budget, the quantity and quality of your equipment will vary. The simplest and cheapest form of equipment is your smartphone. If you have an account on any of the platforms, just log in, select your tool, and you are live! The benefit of using a smartphone is:

It is free because you already invested your money in purchasing it.
People feel more connected to you because there’s no perceived obstruction between your audience and you.
To give viewers a more sophisticated viewing experience, you might want to invest in high-tech instruments that can be attached to your smartphone. They will improve your video quality and barely affect your budget. When deciding what other equipment you need, think about the video-watching experience of your audience. External microphones can also be used to improve the audio quality, and you can also purchase a grip for your phone to have better balance. IOgrapher is a good mount for iPhone and Amazon Basics Pistol Grip Tripod for Androids.

Promotion

To gather a big audience, they should be made aware of your event, and what better way to promote your event than live streaming.

– Make an announcement on Facebook or YouTube Live, preferably 24 hours before your event (you will get better results).

– Create stories, show backstage videos and release sneak peeks of your event — including the people that will be in attendance, the various activities that will be held (if any) or the topics that will be discussed.

Remember to inform your viewers about the event including the time, venue, duration, and other important details. Always remember to check the comments left by the users, and when possible, reply them. Ask users what part of the event they are interested in watching and if they have any special requests.

Testing

You need to ensure that there will be no hiccups or glitches during your event and your viewers should not miss anything. Therefore, perform dry runs by limiting the viewers to your crew. For broadcasting, bringing excellent live media quality to your audience is crucial — that means fantastic internet connection. Double check the internet connection and if possible carry a wireless router or broadband dongles for just-in-case. If you have good internet speed, then check the mic and audio. Many times, viewers can only see you but not hear you, and that is a disaster you will want to avoid. Test your equipment to make sure they are working correctly, have your camera positions set, and adjust your lighting until it is great. If the broadcasting quality is good, your entire venue will look great on camera. Obviously, it will take some time to set things up so that you get the best view of your event with a quality live feed.

Prepping the members

Now that you have done everything possible to make sure that your live feed is constant and will cover your entire event, you must be certain that the event, its activities, speeches, debates, or other lists of programs engage the audience so that they do not disconnect out of boredom. For that purpose, inform any speakers, entertainers, artists, and other members, that they are being watched live by a broad audience — without any possibility of their probable mistakes being edited. Prepare your guest speakers so that they know where the cameras are located, and tell them to occupy the stage — or maybe use some visuals so that the audience remain interested, as well as invested in the event and its proceedings.

Social media monitoring

If you are an event organizer, then you know that you cannot be present at all places, so look for someone responsible that can dedicate their time to promote the live streaming feature of your event on various social media accounts. Also, during the course as well as the conclusion of the event, your viewers will have questions, comments, suggestions — and maybe a few compliments. Hand over this task to someone well versed in marketing and who can be polite to the audience and respond on time. They should be able to update any news about the event on social media sites, blog about it, or if you have a website of your own, then promote it there as well.

Conclusion
Once your event is complete, you can take a survey from your attendees, asking them about their experience and any suggestions. This will help you in finding flaws in your event and assist you in avoiding the same mistakes in the future. With live video streaming, you can promote your brand as well as the event. It is an efficient and low-cost method for marketing and promotion. Live streaming gives your consumers a glimpse into your world and business, so give them something they want, and before you know it, they will be your loyal customers.

31/08/2017

How to Sell Event Tickets Online

Find useful tips about how to sell event tickets online

The great event is just about to start? Congratulations on all the planning you’ve done! We know that was not an easy road. Now the last thing for you to do is rewarding yourself with an enormous number of attendees! This mission has to be accomplished if you’re considering ticket selling online.

Why is it so crucial? Just think about it: the virtual space is the place, where we stop by at least once a day. Social media platforms, webinars, blogging… Is it even possible to imagine a single day of our life without these things? Hardly at all. As an event planner, you can make the internet work for your ticket selling campaign and we will explain how to reach amazing results!

Ingredients for a winning online ticket selling recipe
Know your audience. If you need to sell event tickets online, you must understand, who wants to buy them from you. Dwell on the specifics of the event by constructing a wide audience analysis. Start with yourself: imagine that you meet a stranger on a bus and want to share certain information with him. How do you imagine this person? What should his/her profession or sphere of interests be, so that the message was understood and the conversation was productive? Visualize the image in your mind and make sure that you find a stranger from the bus in the real life.
Make an early sales round. “Start online ticket selling before the dawn and have them sold out till noon” – this is the golden rule of successful event organization. Early bird tickets attract a lot of attention since you should agree that a lucrative price is always offered.
Use the social media power. If you don’t know where to look for your attendees, try social media. We assure you that not only introverts are fans of virtual communication today. Social media creators are smarties, who make their platforms attractive for everyone: from a rock-is-my-life teenager to a super-busy company owner. Try to get a grip on social media resources and turn them into event ticketing services.
Facebook your event tickets. Do you know what’s the best thing about selling tickets on Facebook? Large-scale audiences and quick multiplying. Think about it: Facebook has long stepped over the divides of the age groups. It’s used by people, despite a superficial number in their IDs, which also means that Facebook contents are shared by a diverse group of users. Give it a shot, and reach the people, who are eager to visit your events!
Assign responsibility. If you want to sell online event tickets, you’re within one millimeter of success. Don’t walk all the way by yourself! Let event promoters take on the responsibility and find the greatest strategies that will boost your sales numbers.
Be attractive. Online platforms open up unbelievable numbers of potential attendees for you, which doesn’t necessarily mean that they will all fall at your feet as soon as the event that you promote appears on the horizon. If you want to sell your tickets online, you must make sure that you make such stunning advertising for your event, that no one will be able to resist. We don’t want to disappoint you, but online platforms are thriving with contents that are meant to promote events. Think about the appealing graphic design and the content that will sn**ch a mind. Done? Now you have your trump card!
Blog it! Blogging is not merely for entertainment in the 21st century. This is a wonderful platform for marketing, selling expertise, sharing tips, and learning new stuff. One can find thousands of breathtaking blogs, which are regularly attended by millions and millions of people from all over the globe. Now think about the opportunities that this fact brings to you! Correct. You can sell tickets for an event by advertising it on your blog! Don’t have a blog? This is not a big deal. You may also establish a contact with the bloggers, who, as you think, can be interesting for your potential audiences and ask them to tell the world about the great event planned by you.

2 Major Roles for Selling Event Tickets Online

How to sell tickets on event online? Well… there are many ways, but only 2 fundamental roles to start from. You might consider selling the event entries in two cases: if you’re a reseller or an organizer. Find the role that you embrace and have a look at the suggestions on ticket selling channels that we have gathered for you.

If I were a Reseller…

“Where can I sell my tickets online?” Is it what you’re asking yourself with a ticket pack in your hands, which you have previously purchased? In this case, we have several winning tips for you!

Reselling is not recycling…But close. Resale sites are the great platforms for secondary selling. They give you many great benefits, the majority of which is an enormous traffic. This means that you can reach many new attendees if people who are searching resell websites get across the tickets for your event. In these terms, a resale platform gives your event tickets a second life.
Online marketplaces sell smart. Marketing is about bending the rules. You may be surprised, but there are platforms, which will allow you selling the event tickets at the prices higher than those you have originally established. The most common examples are auction mechanic and eBay – the spaces for online selling, where you’re the boss.

If I were an Organizer…

If not me, then who, right? If this phrase sounds like a life motto, go ahead and decide where to sell event tickets online by yourself.

Social media and social media again. Twitter, Facebook, Linkedin… No need to type the whole list here. You’re surely well-acquainted with all the popular social media platforms. Register your profile (if you still don’t have one) and start promoting bright selling posts.
Online forums. You can share your social media posts via online forums. Just make sure that you choose the discussions, which can be attractive for your attendees!
Be there for your audiences. Do you own a blog or website? Meet the best way to sell tickets online: guarantee your online presence. Be your own online ticketing service and win an army of devoted attendees!
Ticketing agents. Do you plan on organizing a memorable event, which is going to stay in your attendees’ hearts forever? Then go on preparing your mind-blowing cocktail of top-notch event services and let the ticket selling work be done for you. Ticketing agents know how to help you in getting a “sold out” status.
Self-service sites. Now, get ready. Brace yourself. We have the most amazing option for you: sell tickets for events online through a self-service site like GEVME. The fully automated system of event organization will deal with your tickets and many other planning aspects. Request a demo and see the service in action!
Selling tickets online is, definitely, not a one-way road. With a pinch of creativity, a handful of marketing genes, and professional tips, you will find your unique solution and hit a sold out strike!

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