「美聯大學堂」是「美聯集團」轄下之全資附屬機構,美聯集團一向相信人才是成功企業最重要的資產,故早於1979年,已成立「培訓部」。及後為回應長遠的員工發展需要,於1984年改名為「培訓及發展部」,致力為員工提供專業培訓,提升質素及工作技巧。1999年更正名為「美聯大學堂」(下稱「大學堂」) 以表明集團以推動地產代理專業化發展為己任。
「大學堂」秉承集團「以人為本、育人為才」的方針,以專業、創新及多元化為發展動力,不斷為集團及行業引入新元素、新思維,為行業專業化作導航。
早於1999年,地產代理監管局(下稱「監管局」)推行發牌制度之始,我們已舉辦「地產代理牌照課程」,為有志入行人士提供有系統及專業的培訓,至今已培育了不少新秀精英考取資格考試優異殊榮,而及格率亦往往較市場為高。
2005年,監管局欲進一步提升地產代理的質素,於同年8月推出「地產代理持續專業進修(CPD)計劃」。「大學堂」率
先響應,申請其課程成為CPD課程,並成功獲香港學術及職業資歷評審局認可,為業界專業化之領導角色。2007年更邁向另一里程碑,其「卓越銷售及專業銷售團隊管理」證書課程,成功獲得審批為認可持續進修基金(CEF)課程,此為業界首創,並肯定其地產代理專業培訓的地位。
除卻提供課堂培訓外,我們更於文字教育上下功夫,出版多系列叢書包括《專業資格系列》、《代理實務系列》、《物業天地系列》及《成長通識系列》,將行業知識普及化。在創新及多元化方面,「大學堂」更結合多媒體技術於培訓中,成功研發網上地產代理實務及法律動畫課程、網上互動遊戲測驗等,及後更自行設計及生產管理遊戲套裝,鼓勵創作具本地特色的培訓工具。
回顧「大學堂」的發展,當中得到了不少認同,包括國際標準組織頒發之ISO9001:2008品質認可證書,榮獲「最佳業務實踐獎 - 簡化管冶」,成功為集團取得「ERB人才企業嘉許計劃 – MD1st」的稱號及培訓集團精英取得「傑出推銷員」殊榮等。
展望未來,我們將繼續以專業、創新及多元化的精神,為集團培育優秀及專業的員工,更會不斷與各海內外大學及不同企業作交流學習,務求為行業的專業化及普及化添上新動力及新元素,同時為社會公眾提供更多的行業知識。
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