29/08/2026
An office decision may start with a property shortlist. But the right question is: what does this location enable the business to become?
As companies scale, enter new markets, and build talent-intensive operations, workplace strategy increasingly sits at the intersection of real estate, infrastructure, policy, talent, and long-term growth.
The earlier these factors come together, the stronger the decision can be.
In this article, I explore why office selection is evolving from a real estate exercise into a broader business strategy and what organisations should consider when evaluating their next growth location.
Worth a read if you're thinking beyond the next lease and planning for the next phase of growth.
Read more: https://www.linkedin.com/pulse/missing-conversation-corporate-real-estate-planning-kmhvf
When organisations plan a new office, the conversation often begins with location, rent, floor plans, and fit-out timelines. These are important considerations, but they are only one part of a much larger business decision.