07/05/2026
We are building India's first Real Estate Transaction Operating System.
This is not a social media retainer. This is platform growth.
A R Buildwel is a full-spectrum real estate company — construction, consultancy, financial services, NRI property management, HNI investment advisory, and India's first structured institutional real estate marketplace for schools, colleges, and universities.
PropertySerch.com is our wholly-owned Real Estate Transaction Operating System. Not a listing portal. Not a property app. A platform that takes a deal from first enquiry to legal closure — fully systemised.
One website. Two brands. Twelve platforms. Ten audience segments. One growth partner.
WHAT YOU WILL OWN:
▸ Organic content — both brands separately, distinct voice and strategy for each — across Instagram, Facebook, LinkedIn, YouTube, Google My Business, WhatsApp Business, Telegram, Pinterest, and Threads
▸ Meta Ads — NRI (UAE, UK, USA, Canada, Singapore, Australia geo-targeted), HNI Investors, Local Buyers and Sellers, Brokers, Institutional Sellers and Buyers — separate campaigns per segment
▸ Google Search Ads and Performance Max — Loan, NRI Property, Property Due Diligence, Bank Auction, School and College Acquisition keyword groups
▸ SEO — technical audit, keyword architecture, city and service landing pages, blog content minimum 2 articles per month — all consolidated on propertyserch.com
▸ AEO — Answer Engine Optimisation for Google AI Overviews, Perplexity, Gemini, and voice search — activated from Month 2 post platform rollout
▸ GEO — Generative Engine Optimisation for LLM citation, brand entity establishment, and AI-generated search results — activated from Month 4 post platform rollout
▸ CRO — Conversion Rate Optimisation across every audience touchpoint. Landing page builds per segment and per audience psychology. Lead form optimisation. A/B testing framework. Full-funnel attribution from first click to deal pipeline entry. We do not want leads that do not convert. Every campaign must be built to close — not just to generate enquiries.
▸ WhatsApp Business automation — separate accounts for both brands, lead nurture sequences per audience segment, broadcast management, and CRM sync
▸ Full-funnel strategy — lead capture, nurture, conversion, retargeting, and re-engagement across all segments
▸ Weekly CPL and performance reporting by segment — not vanity metrics, not reach and impressions
AUDIENCE SEGMENTS — ALL 10 MUST BE COVERED:
Local Buyers and Sellers | Brokers and Agents | NRI across 6 countries | HNI Investors | Loan Seekers | Institutional Sellers — Schools, Colleges, Universities | Institutional Buyers — PE Funds, Family Offices, Trusts | Builders and Developers | PE Funds and Large Corporates | General Awareness
Each segment has a different platform, different posting window, different funnel, and different conversion goal. If you treat them the same, you are the wrong agency.
KPIs — YOU DEFINE THEM. WE WILL HOLD YOU TO THEM.
We will not hand you a KPI sheet. That is your job.
What we expect from a serious agency:
▸ Define your own KPIs — CPL by segment, lead to site visit ratio, conversion to deal pipeline, organic traffic growth, GMB visibility, WhatsApp response rate, YouTube subscribers, SEO rank movement, AI citation frequency
▸ Commit to realistic targets — Month 1, Month 3, Month 6
▸ Report against those targets every week — no exceptions
▸ Own underperformance — root cause analysis within 7 days if targets are missed, not excuses
If you cannot define your own KPIs for this brief, you do not understand the brief.
CRO IS NON-NEGOTIABLE:
Most agencies hand you a lead and call it done. We are not looking for that.
CRO must be baked into every campaign from Day 1:
▸ Audience-specific landing pages — NRI landing page ≠ Local Buyer landing page ≠ Broker landing page ≠ Institutional landing page. Each built for that segment's psychology, trust signals, and conversion goal.
▸ Lead form optimisation — field order, form length, mobile UX, trust badges, and friction reduction tested continuously
▸ A/B testing framework — headlines, CTAs, creatives, page layouts — data-driven decisions, not opinions
▸ Full-funnel attribution — every lead tracked from source to deal pipeline entry. Which campaign, which segment, which creative, which landing page drove each conversion.
▸ Ad creative fatigue monitoring — fortnightly creative rotation minimum. Stale creatives are wasted budget.
▸ Retargeting architecture — by funnel stage. Site visitor retargeting ≠ enquiry drop-off retargeting ≠ consultation booked retargeting. Each with a different message.
Pretty content that gets saves but generates zero enquiries is not acceptable. Every rupee spent must move someone closer to a conversation.
WHAT WE ARE NOT LOOKING FOR:
✗ Templated captions and generic reels applied to both brands
✗ One content calendar copy-pasted across Instagram and Facebook
✗ CPL promises with no segment-level breakdown or accountability
✗ Reach and impressions presented as success metrics
✗ Agencies that need 4 weeks to get ads live
✗ Junior account managers handed over after the first call
✗ Advance payment models — we do not pay before delivery
✗ Agencies without real estate, NRI, or B2B institutional experience
✗ Generic decks sent without reading this post
WHAT WE ARE LOOKING FOR:
✓ Real estate experience — at least one case study from real estate, NRI targeting, or B2B institutional content. This is compliance-heavy, trust-driven, and long-cycle. It is not FMCG. It is not D2C. Do not apply if your entire portfolio is consumer product brands.
✓ Dual-brand capability — two distinct brand voices, two separate content strategies, two separate content calendars, zero cross-posting, zero identical content between brands
✓ Performance and CRO together — not just traffic and leads. Conversion architecture built into every campaign from Day 1.
✓ SEO, AEO, and GEO fluency — we expect capability and team ownership across all three layers. Traditional SEO alone is not sufficient. AI search is where the next three years of organic authority will be won or lost.
✓ WhatsApp as a workflow and automation layer — not just a broadcast channel. CRM integration, segmented nurture sequences, and platform sync.
✓ KPI ownership — you define them, you commit to them, you report against them weekly
✓ Ads live within 15 days of engagement start — GMB and social profiles are already set up. We are not onboarding from zero.
✓ Delivery-linked payment — weekly or fortnightly releases against delivered work. No advance payments under any circumstance.
✓ 15-day paid trial before full retainer — non-negotiable. Trial fee absorbed into Month 1 retainer if we proceed.
HOW TO APPLY:
Do not send a generic agency deck.
Send the following — in writing — before requesting a call:
1. Your specific approach to this brief — dual brand, 12 platforms, 10 segments, CRO baked in
2. At least one relevant case study — real estate, NRI, B2B, or institutional preferred
3. Your SEO, AEO, and GEO capability — and who on your team owns each layer
4. Your CRO framework — how you build for conversion, not just traffic
5. Your self-defined KPI framework — targets for Month 1, Month 3, and Month 6 by segment
6. Month-wise deliverables breakdown — platform by platform, brand by brand
7. Your 15-day trial proposal and fee
8. Your monthly retainer for the full scope (ad budgets excluded and managed in our accounts)
9. Team structure — who handles this account daily and who owns each function
If your response is a deck you send to every prospect, save both our time.
If you have genuinely read this, understand what we are building, and can deliver it — WhatsApp directly: +91 97111 39956
Ayush Rungta
Founder — A R Buildwel | PropertySerch.com
