26/08/2021
“When Chinese developer Country Garden Pacificview Sdn Bhd advertised its Danga Bay, Johor Bahru, project at 50% discount for about six weeks starting in early June, earlier buyers were angry. New buyers were delighted.”
https://www.freemalaysiatoday.com/category/nation/2021/08/18/houses-at-half-price-anyone/
Are the property prices going down, especially for the completed units? It looks like it’s happening at the current moment. Let’s look at the event from developer’s perspective. Why are they doing it, even if they are offending the earlier buyers?
Property developers, as like any other business entities are profit oriented. Holding stocks in long run is never good for a business. What are the major issues they faced?
1) Once a development achieved VP, the valuation of the property will be adjusted and usually will be lower compared to during construction stage. We have heard many times how buyers didn’t get the valuation that they preferred for their bank loan application. This is a common occurrence in the industry. With that, how can the developer sell more completed units compared to during construction stage?
2) Keeping the unsold units in good conditions. There is a general observation that vacant units are deteriorating much faster compared to tenanted ones. Developers will have to continue to clean, maintain or repair defects for the vacant units to ensure its presentable for any potential buyers to view. Of course, it takes resources to have this done.
3) Paying maintenance fees and sinking funds. Developers are obligated to pay for the unsold units. Imagine for one unit cost RM400 a month; holding 100 units will cost the developer RM 40,000. Perhaps it makes more financial sense for the developer to offload the completed units with higher discounts.
Taken into account the points above, will it be too surprising for developers to sell the completed units with high discount rate?
Developers are cutting prices drastically for unsold stock, leaving earlier buyers in shock.