30/07/2024
GOOD MONEY TO YOU, GREAT PEOPLE
DO YOU HAVE A SLOGAN FOR YOUR BRAND OR BUSINESS?
What is a brand slogan? A brand slogan is a catchy phrase that are combined in a special way to identify a product or a company, and to attract prospective clients/customers to believe in/and patronise that company. It can also be said to be a promise in which a company stands behind. It may be seen as a mini-mission statement too.
If you are an entrepreneur, no matter how small you think that your business or services is, you are supposed to have an appealing brand slogan. Because Slogan is very important when it comes to marketing and advertising. It's a brand publicity strategy that makes the popularity of business more attractive and successful.
However, we should know that a slogan is not an easy thing to create, unless if you want to copy from others. It took me five months to create our company slogan, vision and mission statement. You could remember that I once told you that I am a brand consultant. So for me to come up with our company slogan, I study about 75 (seventy five) known/successful companies and their slogans. I did that every night (2am to 4am), from January, 2023 to May 2023. Why did I take so much time for creating only a company slogan? A slogan must be: short, catchy, clear, meaningful, purposeful, emotional, memorable, simple, appealing, persuasive and unique. Let's see the slogans of some companies:
(1) Nike : Just Do It
(2) Adidas : Impossible Is Nothing
(3) MTN : Everywhere You Go
(4) Globacom : Rule Your World
(5) Apple : Think Different
(6) Nokia : Connecting People
(7) Tecno : Stop At Nothing
(8) YouTube : Broadcast Yourself
(9) TikTok : Make Every Second Count
(10) Netflix : To Entertain The World
(11) Toyota : Let's Go Places
(12) BMW : The Ultimate Driving Machine
(13) United Airlines: Fly The Friendly Skies
(14) Emirates Airline : Fly Better
(15) Qatar Airways : Going Places Together
(16) KFC : It's Finger Lickin' Good
(17) Coca Cola : Open Happiness
(18) McDonald's: I'm Lovin' It
(19) Zenith Bank: In Your Best Interest
(20) Then what is our own slogan?
In AUTHORITY GROUP, our slogan is...
Building Prosperity For Humanity
In Authority Group, we don't joke with -TY. Our business is mainly for humanity. Almost everyone likes and pray for prosperity. Again look at our -tys: AuthoriTY, ProsperiTY and HumaniTY all in ProperTY business. Do you want properties that bring prosperity for humanity, call Authority.
We are your sure plug when it comes to Real Estate, Building Construction and Project Management. Contact us at:
No 9 Ogui road Enugu, Enugu state.
+2349137923756, +2348088788455
We have LIMITLESS OPPORTUNITIES, and I believe in ENDLESS POSSIBILITIES.
Authority Akpa
MD/CEO AUTHORITY GROUP LIMITED
