05/08/2022
Do you have properties for sale?
Dear Realtor, do you have any property you are pushing at the moment?
If your answer is yes, then it is important that you know the FIVE levels of potential clients you will come across.
This helps you to focus mainly on those that matter and pay less attention to those who are of little importance.
Without further ado, let me tell you what happens when you start pushing a property (whether paid marketing or free traffic).
So, after posting the property you have for sale, And letās say 5k people see your advert, itās not the 5k people that will call you and ask for more details about the property.
In fact, none of the 5k people might have enough doe to buy what you are selling.
Remember you are in Nigeria, and only 2% of Nigerians have more than N500k in their accountsā¦
So, donāt be shocked when people donāt rush you like you expected.
Now, out of the 5,000 people that saw your advertā¦
About 1,500 will totally ignore whatever youāve posted because they simply have no interest in it.
Those ones are the level 1 audience.
Which means we have about 3,500 people that are interested in your post. Out of the 3,500 people, about 1,500 of them will read part of your post and engageā¦
After which they will turn away because they donāt have plans to own any property at the moment.
These people are in level 2.
Now we are left with about 2k people that are interested in the full details of your post.
Those ones will read everything you have to say about the propertyā¦
And about 1,700 of them will turn away and leave after reading the full story, maybe because they can't afford it at the moment.
These people are the level 3 audience.
Finally, we are left with 300 potential clients who are interested.
Wow! What a good day for you
But out of these 300 people, only 30 of them will proceed to the contact page where they can fill in their details and schedule a callā¦
Maybe because they are truly interestedā¦.
Or out of curiosity to know where it all ends.
These people are level 4
Out of the 30 people that proceed, only 10 of them will fill in their contact details or call you.
So, you can schedule an inspection.
These 10 people are the level 5 Audience
And these are the people we are interested in.
Can you see how 5,000 potential clients reduced to only 10?
That is another reality of the industry.
And sometimes, you might only have 2 interested peopleā¦
Depending on the price of the property.
But the brighter side of all these is that you donāt need crowd to make bag in real estate.
You only need one or two people that are serious enough, and also have money in their pockets.
šš
(Write this down somewhere and always remember it anytime you are marketing.)