07/11/2024
Selling a property involves a basic equation that relates to time taken to sell and price achieved. At any point in time, buyers assess the value of your home against the value of other homes and offer accordingly. Given that, vendors position themselves by price to be either the next home to sell in the area or somewhere down buyers preferred list.
In order to discover the best price the market will pay in the shortest time, the use of a deadline can be helpful. Either tender, auction or set sale date etc. Some homeowners choose to put a price on their property and wait for an offer. This approach is fine so long as the price is perceived to be good value relative to competing homes. If not, the overpriced home will languish.
In short, you can’t fool the house buying public, buyers make it their business to understand relative value. If a property is perceived to be overpriced, the homeowner will need to wait as long as it takes to find a special buyer, one for whom the attributes of the property make it worth them paying a premium.
With Christmas approaching, those looking to get a sold sign up should carefully consider the marketing position they are taking.