15/06/2013
Fine & Country presents Selfridges with award
at Luxury Briefing Awards
Fine & Country presented department store Selfridges with the award for ‘Innovation in the Luxury Lifestyle Sector’ at the Luxury Briefing Awards, dubbed the Oscars of the luxury industry. Alongside Selfridges, winners such as Victoria Beckham, Dunhill and Gucci were recognised for excellence in the luxury industry.
Fine & Country sponsored the award at the 17th annual ceremony held last night at Bloomberg European Headquarters. Selfridges earned the accolade because of the innovative campaigns the company has launched in 2013. Campaigns such as Project Ocean, the No Noise initiative and ‘David Bowie is all yours’ have established Selfridges as a centre for education and an agent for environmental and social change rather than simply a department store.
Fine & Country was delighted to present this award to such an inspirational company and, like Selfridges, it aspires to push boundaries and be at the cutting edge of the luxury industry.