17/06/2026
Why do new launches sell out 90% on Day One? It’s not hype. 🤔
Everyone assumes it’s marketing pressure or agents pushing hard.
The real reason? Land cost.
Developers are bidding record prices just to secure a site. When land already costs $1,300 to $1,800 psf per plot ratio, the selling price has a clear floor.
Buyers who understand this aren’t moving on emotion. They can see that future launches on higher land cost will only push prices up.
That’s why they move fast.
Want to know how to position yourself before the next launch? DM me and let’s talk.
Nicolette
PropNex | Associate Group Director
📞 93689277