Agent Rick Long

Agent Rick Long Good day - Im Rick Long | AI-powered guidance . Calmer mind

Human-centered Realtor | I turn complex choices into steady next steps - so your move feels smart, simple, and under control. | Smarter choice .

14/08/2026

"What's your best price?" is the most common line at a viewing — and the one that quietly starts the fight.

Most people think negotiating a property price in Singapore starts with the number. It usually starts with the phrasing.

"Lowest price" and "best price" land on a seller as a challenge.

He hears: I'm here to take something from you. So he braces, protects his position, and now two people who actually want the same outcome are standing on opposite sides of a duel.

Nobody wants to be the one who lost.

Two better openings, same goal:

→ "What's the guided price?"
→ "We're sincere — what would make this a deal everyone feels good about?"

You still want a fair number. You're just not asking the seller to surrender to get there.

It doesn't guarantee a better price.

It does keep the conversation open long enough to find one — and most deals fall apart from posture, not from price.

Send this to whoever's doing the talking at your next viewing.





06/08/2026

River Isles 2-bedroom for rent — high floor, S$3500/mo, available October.

This is the 2-bedroom 2-bathroom, side of a dual-key unit, est. 700–800 sqft, on a high floor with open views and good breeze."

Available from October, so there's time to plan the move properly

If the timing and layout fit your situation, WhatsApp me and we can arrange a viewing — no pressure, just a proper look.

Rick Long | Huttons Asia | CEA Reg. R026818Z





29/07/2026

The 15-month wait-out for private owners buying a resale HDB is gone.

The question I'm sitting with isn't where prices go next.

It's who now feels free to move.

For four years, selling a private home meant waiting 15 months before you could buy a resale flat.

That made some families think twice about upgrading at all — because coming back wasn't easy.

That hesitation is what just changed.

Three things I'm watching:

Unique homes may feel it first — very high floor, an unblocked view only a few homes enjoy, a renovation that's hard to replace. Some may set new benchmarks.

But a listing alone doesn't decide the price, and around 15,000 flats reach MOP next year, so more supply is coming.

Movement in both directions — HDB to private, and private back to HDB.

Rental for bigger homes.
Families who used to rent large units while waiting out the 15 months may not need to now.

Smaller units have a wider tenant pool, so landlords of bigger homes may feel it more.

One detail worth knowing: this applies to resale flats bought without an HDB housing loan. If you're taking an HDB loan, a separate wait-out still applies — worth confirming with HDB before you plan around it.

The bigger point: measures get adjusted as conditions change.

Policy moves both ways. Same news, different decision depending on where you stand today.

Send this to someone who paused a move because of that 15 months.

Rick Long · CEA Reg. R026818Z





27/07/2026

When I assess a Singapore project, it starts with a PrimeKey analysis — and that one step does something most buyers skip entirely.

A PrimeKey analysis scores the project on the hard, measurable stuff: pricing, attributes, comparables, how it holds up against the market.

It takes gut feel out of the read and tells me whether the project itself is genuinely sound — the kind of objective check most people never run before they commit.

That data-driven read is the foundation everything else stands on.

What we built around it is the Right Fit Framework™ — a system that brings the objective data together with what it can't capture on its own: your numbers, your life stage, your timeline, your exit.

The personal and lifestyle side of the decision, structured properly rather than left to feel.

So PrimeKey tells me the project holds up. The Right Fit Framework tells us whether it holds up for you.

One reads the project; the other reads it against your life — and you want both before you buy.

Send this to someone deciding which property to buy next.

Right Property Matters




27/07/2026

Property is not just about buying, selling, or upgrading.

It is about making the right move, at the right time, for the right reason.

Because behind every property decision, there is usually a bigger life decision.

A growing family.
A change in income.
A new chapter.
A retirement plan.
A question of whether to move, wait, sell, hold, or restructure.

That is why we believe Right Property Matters.

The right property move should fit your numbers, your timeline, your family, and your next stage of life.

Guided by what truly matters.





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