06/08/2026
“Nobody wants a direct west-facing unit.”
I’ve heard that countless times over the years. But every property has a story, and sometimes, the market writes a different ending.
This 3-bedroom home at Park Colonial proved exactly that.
First it set an estate-wide record for rental at $9,600/month in 2022. Then, it became the only unit to sell above $2,7xx psf in the whole development.
That was a $250 psf increase, compared to a similar unit just one floor below, that had changed hands a year earlier at $2,4xx psf.
That massive bump wasn't just luck.
Buyers buy value, confidence, and a home that has been positioned well. Every property has strengths. Our job is to uncover them, highlight them, and present them to the right audience.
That’s why we don't believe in using the same photos, the same description, or the same marketing plan for every listing.
Every home deserves its own strategy. And sometimes, with a sound strategy, the underdog ends up setting the benchmark.
