12/05/2026
Thailand's luxury hospitality sector is entering a new era of strategic growth.
We explored this dynamic evolution at our exclusive event, “Thailand’s Luxury Evolution,” co-hosted with Baker McKenzie at the stunning Andaz One Bangkok. The event brought together industry leaders who are actively shaping the future of luxury in the region.
A special thank you to our esteemed panel for sharing their invaluable perspectives:
• Siradej Donavanik, Vice President, Hotel Business Development at Dusit International
• Nida (Natty) Wongphanlert, Managing Director at 137 Pillars Hotels & Resorts
• Sunny Bajaj, Managing Director at Amburaya Hospitality
• Duangkamon Amkaew, Partner at Baker McKenzie
Key takeaways from our discussion included:
📈 Confidence in Returns: A strong belief in the market’s potential, driven by the powerful combination of internationally recognized standards and authentic Thai hospitality.
🌏 The Power of Experience: How authentic guest journeys are becoming Thailand’s unique “soft power,” supporting robust rate growth in both city and resort destinations.
⚖️ Foundations for Growth: The importance of proactive government initiatives and solid legal frameworks to elevate Thailand’s global standing as a premier tourism destination.
The conversation doesn't end here. Look out for our upcoming JLL research report, The Suite Life: Why Asia Pacific's luxury hotels are living their best investment era, for a deeper analysis of the luxury market across Asia-Pacific.
Thank you to our speakers and all who attended for contributing to such a vital conversation. Collaboration and shared insights are key to navigating the future of hospitality.