01/08/2022
More ads will appear on the iPhone. Apple explains this as convenience for users
Apple has launched a new program for developers to promote applications in the App Store. Users will now see more ads in the store, MacRumors reports.
Previously, Apple allowed developers to place two types of ads in the App Store: in the Search tab and on the results page. The company claims that this type of advertising was very popular with app developers. Apple is now expanding advertising opportunities for developers and says it will be more convenient for users, as it will increase awareness of new and similar applications.
First, the new ads will appear on the main page of the App Store. With ads, developers will be able to promote their apps alongside daily editorial content from the App Store team.
All such announcements will be marked as advertising and differ in appearance from the store's editorial articles.
Second, ads will be added to the program's product pages. Such ads will appear in the "You may also like" section at the bottom of the page and will also be clearly marked as advertising.