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04/08/2022

https://www.easyagentpro.com/blog/real-estate-marketing-digital-age/

As with all industries, real estate has pivoted into a digital business for most agents and consumers. In fact, in a recent NAR research group, 97% of all homebuyers reported using the internet to search for their next home. While traditional methods (cold calling, post cards, etc.) will always have...

04/01/2022

https://www.easyagentpro.com/blog/crazy-world-dont-let-impact-real-estate-business/

Feeling a little out of sorts lately? If the pandemic didn’t bring on the anxiety, there’s always inflation, rising crime rates, sky-high gas prices and a war in Europe to compound things. The resulting emotional turmoil that tens of thousands of Americans currently suffer under has been dubbed ...

03/18/2022

https://www.easyagentpro.com/blog/vacation-home-buyers/

Looking for a market that's bursting at the seams right now? Vacation homes are a hot ticket item these days - and vacation home buyers are ready to buy! Here's how to get started in this exciting market!

03/10/2022

Conversation starter

In the sales and relationship game, the approach to starting a conversation that makes a connection is key. When talking with new prospective clients who are strangers, there is not a lot of latitude with a broad range of topics. Skilled conversation starters are able to direct the dialogue of a conversation to a place they want it to go.

It seems, though, the tactics are always the same. A conversation starts with something about the weather or sports. If not those worn out topics, then a joke or a compliment. Some try with a thought provoking question. How about trying this? Start with asking a favor.

There is something magical about asking for a favor. I did not take a lot of psychology in college, but asking for a favor sparks an inherent connection between the favor giver and the favor asker. It makes the favor giver more open to what else the favor asker might say. It doesn't have to be something big...it can be as simple as asking if "you can borrow a pen" or "asking for directions".

So consider adding the "ask a favor" tactic to your conversation start-up approach and watch your relationship and connections grow!

03/04/2022

https://www.easyagentpro.com/blog/real-estate-marketing-instagram/

If you’re not using Instagram to market your real estate listings and promote yourself you’re not going to reach modern home buyers and sellers. Too many agents shrug off using social media platforms like Instagram and TikTok because they don’t think that these platforms are effective. But soc...

02/25/2022

https://www.easyagentpro.com/blog/buying-fixer-homes/

If your clients have floated out the idea of buying fixer homes lately, they aren't alone. More and more, fixer-uppers are being seen as a fiscally responsible alternative to buying a complete home - But as always, there are some things to be aware of before moving in to one of these properties...

02/18/2022

https://www.easyagentpro.com/blog/real-estate-marketing-on-tiktok/

While many agents may be hesitant to embrace yet another for of social media marketing, TikTok marketing for real estate is quickly becoming a necessity. Here's everything you need to know to reach real estate buyers and sellers on TikTok.

02/15/2022

Solid tips from author David Cottrell on addressing workplace problems

Mental readiness - Just know that people are people where mishaps, misunderstandings and other misses are going to happen. A lack of readiness makes a surprise more of an emotional response as opposed to controlled correction response. Just have in your mind to expect the unexpected and that will mentally allow you control your response objectively.

Look for alternatives - Out-of-the-box thinkers do better here but sometimes a solution may not appear to be directly on target but indirectly with a little time and some other tasks...is the right thing to do. Choose to look for alternatives.

Energy spent - Use your energy to create solutions, not excuses. Abandon cover-ups and keep moving forward...one foot in front of the other towards correction. You'll get stickier with your customers that way.

02/10/2022

https://www.easyagentpro.com/blog/follow-up/deal-homebuyers-unrealistic-expectations/

As an agent, one of your many duties will be working with homebuyers and managing their expectations. How you deal with those expectations can have a huge impact on the final sale.

02/04/2022

I want to share with you some important stats about Facebook that
will give you a number of reasons why you should not be ignoring one of
the largest platforms in the world when marketing your real estate
business.

1. Facebook has 2.74 billion monthly active users
2. Facebook reaches 59% of the world’s social networking population
3. Facebook is the world’s third-most visited website
4. Facebook is the second-most downloaded app
5. Facebook users spend 34 minutes per day using the platform
Given these statistics, it makes sense that every real estate agent should
take advantage of the power of marketing and promoting their real estate
business on this very popular social media outlet.
Allow us here, at Easy Agent Pro LeadSites, to give you 41 Facebook
Real Estate Marketing Tips to help you dominate your Facebook
strategy.

Are you looking to market yourself better on Facebook? Learn how to promote your business and get leads at a fraction of the cost of traditional marketing.

02/03/2022

https://www.easyagentpro.com/blog/lead-gen-techniques-2022/

Getting leads to your online business is a constantly-changing challenge. How you drive traffic to your site is going to play a big part in how you convert that traffic into leads. Here are our 3 tried and tested methods for getting for leads in 2022 and beyond!

01/27/2022

Goals fulfill Purpose
I am a goal-oriented person, so I question this statistic: only 5% of people have personal goals they are working to accomplish. I suppose you can factor in all people and not just businesspeople, but the stat shocks me. Goals are like a rudder and your business, or your vocation is like a ship. Without a rudder your ship cannot steer, and you wander of course whichever way the wind blows on any given day.

You can't fulfill a dream without first understanding your purpose. What helps you understand your purpose is defining goals you are trying to achieve. The two are interrelated and reliant on each other for your true fulfillment. So, make sure you are in the 5%....make your rudder (goals) and steer yourself in a purposeful direction.