08/12/2026
The July numbers are in, and there’s an interesting story behind them.
Here’s the simple version: home prices are holding strong in much of our area, but homes are generally taking longer to sell.
Compared with July of last year:
🏡 Roswell: Median sold price is $715,000, up 2.14%
🏡 Alpharetta: $830,000, up 9.93%
🏡 Milton: $1,342,500, up 14.26%
🏡 Johns Creek: $710,000, up 2.53%
🏡 East Cobb: $596,750, down 2.37%
But price is only part of the story.
Homes are taking longer to sell in every area shown here. And another important piece of the puzzle is the number of homes coming on the market.
In several of these areas, we saw more new listings compared with last July. More homes for sale means buyers have more choices, which gives them more opportunity to compare homes and be selective.
So what does all of this actually mean?
For sellers: Buyers are still buying, but pricing your home correctly and making sure it shows well from the beginning matter more than ever. When buyers have more choices, your home needs to stand out.
For buyers: You may have a little more breathing room than we’ve seen in recent years. More choices and longer days on market can mean more time to consider your options instead of feeling like you have to make an immediate decision.
And Milton is definitely worth watching. The median sold price jumped more than 14%, while the number of homes sold increased more than 25% compared with last July.
Bottom line: There really isn’t one single “real estate market.” Roswell, Alpharetta, Milton, Johns Creek and East Cobb are each behaving a little differently, which is exactly why understanding your local market matters.
Swipe through to see what’s happening in your area.
If you’d like to talk more about what these numbers mean for you, send me a DM. And if you don’t see your local market here, send me a DM and I’d be happy to send you the numbers for your area.