08/07/2026
When it comes to selling the home as a part of an estate, I’ve seen a LOT of agents skimp on marketing, staging, de-cluttering, and photography. Some of them even use photos taken with their mobile phone. Cutting corners in that way has a significantly negative impact on the online image and perceived value of the home.
For this estate, I knew that once the original furnishings were removed, some virtual staging would offer a more contemporary vision for the home’s interior. In preparation for the photos, I lifted the great room blinds to emphasize the back yard and directed the real estate photographer give particular care to symmetry when composing the photos. I had my virtual staging contractor - a person, not ChatGPT - virtually stage some key images. You can click through the images to see. My printer made beautiful enlargements of those virtually-staged images mounted to foam board so they could be displayed on easles in the house to help visitors visualize the space in person. The result was both beautiful and effective. Kudos also goes to the seller for pricing according to the current market.
For the past 6 months, homes sold in Tahitian Village were on the market an average of 89 days. We got this one under contract in only 32 days and closed a few weeks later. The executor and I were grateful for such a win!