Shelly Larsen - New Home Sales

Shelly Larsen - New Home Sales New Home Sales Counselor 🏠 Her involvement helped Cook Group maintain its status as the top provider of luxury condominium sales on the coast.

Shelly began her career in 2016 by becoming a member of Cook Group Luxury Real Estate Team, led by Sandy Cook, in October 2016, bringing her 20 years of management experience, core values, integrity, and strong work ethic to the table. With access to Cook's vast Rolodex, Shelly has been able to connect with potential clients effectively. Later, she decided to transition to Keller Williams Realty i

n Winter Park, and now currently with EXP, leveraging her vast network of friends, family, and business contacts throughout Central Florida and her comprehensive knowledge of the local area. Shelly has been involved in investing as well and has been exposed to the real estate business from a younger age. With the wealth transfer from baby boomers to millennials in full swing, Shelly's commitment to detail and customer service expertise is critical to her success.

Is It Still a Seller's Market? Here's What the Data Says.Right now, local markets are moving in very different direction...
06/18/2026

Is It Still a Seller's Market? Here's What the Data Says.

Right now, local markets are moving in very different directions. And your strategy as a buyer or seller should reflect your market.

Want to know which way our local market is leaning and what that means for your move? Let's connect.

Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us.

If you spend enough time online, you'd probably think home prices are crashing or they’re about too.But the data tells a...
06/18/2026

If you spend enough time online, you'd probably think home prices are crashing or they’re about too.

But the data tells a different story.

According to Realtor.com, home prices are still rising in 71% of housing markets across the country.

That's the majority of markets.

Yes, some areas are seeing slight price declines. But they're the exception, not the rule.
That's why it's important to be careful about where you're getting your housing market information.

The internet loves dramatic headlines. The data usually tells a more complete story.

Want to know what's actually happening with home prices in our area? Send over a message.

06/17/2026

Home Prices Are Rising in 71% of Markets

Even though you may be hearing talk about prices crashing online, it’s not true nationally. While some areas are seeing slight declines, prices are still going up in 71% of markets. That means the majority are seeing prices rise, not fall. So, don’t believe everything you hear online. If you want the truth, lean on the pros.

Two Big Reasons To Move This SummerCould waiting until later this year work out? Sure. But it's important to understand ...
06/16/2026

Two Big Reasons To Move This Summer

Could waiting until later this year work out? Sure. But it's important to understand what you may gain by moving now too – that way you have the full picture before you decide.

If a 2026 move is on your radar, let’s connect and talk about what matters most to you. Depending on your priorities, Summer could be your moment.

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year once things calm down."

A few years ago, sellers could say "no" to just about everything a buyer asked for.No repairs.No concessions.No negotiat...
06/15/2026

A few years ago, sellers could say "no" to just about everything a buyer asked for.

No repairs.
No concessions.
No negotiation.

Today? The market looks a little different.

Zillow says 67% of sellers pay some or all of their buyer's closing costs.

That doesn't mean every seller should do it. But it does mean the most successful sellers today understand something important:

The market has shifted. And that's means negotiation is back on the table.

Sometimes helping with closing costs makes sense. Sometimes another concession is the better move. But it’s normal for today’s market to require some give and take.

The key is knowing what buyers are asking for in your area, and which compromises are actually worth making.

Want to know what sellers in our area are negotiating right now? Send a message or drop a comment below.

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year."But...
06/12/2026

A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year."

But before you decide, make sure you understand what you could be giving up too. Because moving this Summer does have its advantages.

For buyers, it could give you more options in your price point. Historically, there are over 30% more fresh listings in the Summer compared to the rest of the year.

For sellers, it can mean a better sales price. Data shows, on average homes sell for 4% more in the typical Summer month compared to usual month in the Fall or Winter (when demand typically falls off).

The point isn't to rush into anything. It's just to make sure you have the full picture before deciding whether waiting is really your best move.

DM me if you want to talk through your options. No pressure, just perspective based on years of experience.

Lower Asking Prices Are a Win for Today’s BuyersIf affordability has been your top concern, the recent dip in prices is ...
06/11/2026

Lower Asking Prices Are a Win for Today’s Buyers

If affordability has been your top concern, the recent dip in prices is an opening. Want to see what that looks like in our area? Let’s connect.

If affordability has been the biggest thing standing between you and a home, there's a little good news.

If affordability has been the biggest thing standing between you and a home, there’s a little bit of good news.Asking pr...
06/10/2026

If affordability has been the biggest thing standing between you and a home, there’s a little bit of good news.

Asking prices have started to ease – the typical asking price this May came in under where it was a year ago.

And these lower prices are good news for your move – not a sign the market’s in trouble. It points to a market that’s rebalancing with more realistic seller expectations and a little more breathing room for buyers again.

So, if you’ve been waiting for an opening, let’s connect. I’ll help you see what that looks like in our area.

06/09/2026

Summer Guides for Buying or Selling a Home

Moving this Summer, and not sure where to start? The new Summer Guides for buying or selling a home have your answers. For your free digital copy, let’s connect.

Could Moving a Bit Further Out Change Everything About Your Budget?Affordability is a real challenge, but it's not an un...
06/08/2026

Could Moving a Bit Further Out Change Everything About Your Budget?

Affordability is a real challenge, but it's not an unsolvable one. The key is being open to places you might not have considered before. A local real estate agent can help you find them.

Ready to find out which areas have the best affordability right now? Reach out today.

Whether you're dreaming about buying your first home or wondering if it’s time to move on from the one you're in, affordability is probably weighing on your mind.

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Casselberry, FL

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