09/16/2026
Here's something nobody outside television knows: when a sizzle tape didn't sell, we didn't shoot new footage. We recut the same footage around a different message. Same people, same houses, same footage, different meal entirely.
That's exactly what happened with my client Howard. Same work, same guy. Just a different cut of the same story. His fee went from $2,500 to $15,000.
What footage do you already have that just needs a different edit? Curious how people think about this.