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04/16/2020

Top 5 Things Not To Do On Your LinkedIn Profile (and They’re Easy to Fix!)
Unlike some other social media platforms such as Facebook and Instagram, nurturing your LinkedIn profile can actually bring you a well-paid job. You can look at your LinkedIn profile as your online business ID. If you market yourself properly, you can easily be spotted and make some important contacts.

LinkedIn is structured in such a way that it encourages users to build a professional-looking profile. Your LinkedIn profile can be a powerful tool in the job searching process, so make sure you use this to your advantage. That being said, let’s see what to avoid doing on your LinkedIn profile in order to make the best out of it: Read more-->https://buff.ly/3ceWuLV

How to Use Google to Showcase Your EventsIf you’re producing any event, you can make use of the event markup to help peo...
04/09/2020

How to Use Google to Showcase Your Events
If you’re producing any event, you can make use of the event markup to help people find your event within the Google search experience. Are you hosting a workshop? Use the event markup so that when someone searches “workshops near me,” your event can show up. It’s also possible to discover events when people search for venues. Events may display in a venue’s Knowledge Panel that helps people find out what’s happening at that location.
Google recently launched this feature in Spain and Germany, so now the event search experience is live in nine countries and regions across the globe.

What is the Event Experience
It is designed to make it easier for people to find and attend events through Google Search and other products such as Google Maps. This feature provides two main benefits:

More interactive results: Events can be eligible to display in the event experience on Google, which features your logo, event description, and more.
Increased likelihood of discovery and conversion: People have a new way to interact with your event posting and click through to your website. Eventbrite, for instance, saw a 100% increase in the average year-over-year growth in their traffic from Google Search.
How to Get Your Events on Google, Read more-->

If you’re producing any event, you can make use of the event markup to help people find your event within…

How to Advertise on FacebookA complete guide on how to advertise on Facebook, including what kind of leads you can gener...
04/09/2020

How to Advertise on Facebook

A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads, campaign goals and how to create a campaign.

UK advertisers spend more than £1.27 billion on Facebook ads every year – that’s more than Channel 4 generates from advertisers and close to ITV’s revenue across multiple television channels.

In 2020, Facebook remains the platform of choice for social advertisers, partly because of the sheer size of its user base, which now sits at more than 2.5 billion active users as of Q4 2019. However, that’s not the only reason this platform is so popular with advertisers around the world.

In this article, you’ll discover the other reasons Facebook Advertising is trusted by so many advertisers and how to create your first campaign on the world’s most popular social network. Read more-->

A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads,…

7 Fundamental Facebook Advertising Tips for Small Business MarketersIt’s no secret that Facebook can be a fantastic plac...
04/08/2020

7 Fundamental Facebook Advertising Tips for Small Business Marketers

It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my side hustle became my full-time gig!”

That’s all fine and dandy, but it’s definitely not the most common use case. I’ve heard more people, especially small businesses, have a completely different story: “We tried Facebook, but it just didn’t work for us.”

The first story is an uncommon case, and I actually believe the second one is, too. Read more-->https://buff.ly/2SQwbDq

What Experts Don’t Want You to Know About Facebook Ads TargetingMarketing is a function of generating medium to long ter...
04/07/2020

What Experts Don’t Want You to Know About Facebook Ads Targeting

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools.

Facebook Ads is one of the tools mostly recommended by digital marketing experts. Here are some less-known facts about Facebook Ads targeting.

Creative Copies Can Make or Break The Game
Melina Moreno, a Facebook Ads Strategist reports on how important the role of right communication is. While businesses might use as many tools at hands for marketing, the right audience needs to read a right copy at the right time. Brands must have some interesting story to tell to connect with the audience. Read more-->

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and…

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