06/04/2026
Call me crazy but what I think is best for the consumer is transparency about how their information is utilized and sold. These big platforms often times don’t make it obvious that your personal information is being sold to agents as leads. It’s in Zillow’s best interest for you to use the agent they send you to because they are getting 40% cut from that deal closing.
In fact, several lawmakers have urged the Federal Trade Commission to investigate these deceptive referral practices and bring more transparency to these platforms just this past week!
It’s a story I hear time and again when chatting with people about real estate. They were just casually looking so they clicked the button to schedule a quick tour (instead of calling me or their trusted agent at the time). Next thing you know, they like the house and want to make an offer but have zero confidence in the showing agent’s ability to negotiate and represent their interests. Unfortunately at that point, they are locked into a contract and, often times, end the transaction with a bitter taste in their mouth.
This is the big takeaway I want you to hear: You are NEVER bothering me. You are NEVER wasting my time. If you want to see a house, call me! Even if you think you are a year or two out from truly being serious about moving, let’s start talking now. Let’s check out potentials now. I want to make sure you have someone who understands your goals and needs in your corner fighting for you.
So next time, send me the link of the house you are eyeing instead of clicking that button. 😉
