Society of Exchange Counselors

Society of Exchange Counselors Eat in 1961, the S.E.C. is the nation’s premier creative real estate marketing organization.

The Society of Exchange Counselors (SEC) is the nation’s premier creative real estate marketing organization. The Society hosts five "By Invitation only" three day marketing sessions per year across the US. SEC members and invited broker guests meet to find solutions for Client problems through Sales, Purchases or Exchanges of real estate. Marketing Sessions are cooperative forums emphasizing coun

seling of our fellow Real Estate Investors and Brokers. Our philosophy is that Real Estate is a "People Business" and understanding client's desired and needed benefits drive successful transactions.

See you in Tampa, FL! Register online today. While Hurricane Ian caused massive damage in surrounding Florida areas, Tam...
10/05/2022

See you in Tampa, FL! Register online today.

While Hurricane Ian caused massive damage in surrounding Florida areas, Tampa was spared from any major damage. Our meeting is still on track!

Who is ready for the meeting in Houston?  In just 2 days, the first Marketing Session of 2022 kicks off.  Are you joinin...
01/14/2022

Who is ready for the meeting in Houston? In just 2 days, the first Marketing Session of 2022 kicks off. Are you joining? What are you most looking forward to for the meeting? See you there!

We want to congratulate member, Joseph DiSalvo, on being named the  #1 agent In the Midwest Group and  #5 agent in the U...
08/25/2021

We want to congratulate member, Joseph DiSalvo, on being named the #1 agent In the Midwest Group and #5 agent in the US! Joseph has been a valued member of the SEC community and, we're excited to congratulate him on this honor.

How many barrels are you bringing to your deals?"I see a lot of commercial brokers doing the same—marketing with one bar...
08/24/2021

How many barrels are you bringing to your deals?

"I see a lot of commercial brokers doing the same—marketing with one barrel. The first barrel is the real estate asset we have been employed to market. The second barrel is a deep understanding of our clients’ needs. Most brokers do a really good job of underwriting the physical and financial components of the real estate. If we added the client knowledge to our real estate knowledge, we would be hunting with both barrels."

https://www.secobserver.com/2018/03/double-barrel-shotgun/

60th Anniversary of the SEC is a month away.  What are you favorite memories over the past 60 years?
08/16/2021

60th Anniversary of the SEC is a month away. What are you favorite memories over the past 60 years?

The 2021 Summer Family Meeting is a month away.  These meetings are special as they foster relationships with families a...
06/16/2021

The 2021 Summer Family Meeting is a month away. These meetings are special as they foster relationships with families and help them learn a little more about what the SEC is.

It's no coincidence that two of these boys hanging out during a family meeting in the 90s where also attending at the most recent Cincinnati meeting, but this time as guest attendees in the meetings.

Family, fun, work leads to legacy.

We often say that the SEC feels like family. In some cases, we mean in quite literally. During the last meeting, we gath...
06/08/2021

We often say that the SEC feels like family. In some cases, we mean in quite literally. During the last meeting, we gathered together our second generation in attendance. These are just a few of the fathers, sons, son-in-laws, and mothers who get to share this group together.

“I love books. I adore everything about them. I love the feel of the pages on my fingertips. They are light enough to ca...
06/01/2021

“I love books. I adore everything about them. I love the feel of the pages on my fingertips. They are light enough to carry, yet so heavy with worlds and ideas. I love the sound of the pages flicking against my fingers. Print against fingerprints. Books make people quiet, yet they are so loud.” – Nnedi Okorafor in The Book of Phoenix

These are just a few of the books recommended during the last marketing session. Books are continually cited by members as some of the most important tools to help grow and improve their business. What books have most influenced you?

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Dallas, TX

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