10/12/2026
Your house has been sitting. You finally agree to lower the price… and then you lower it $5,000.
That might move the needle for someone who saw your home previously. But if that’s the case, most buyers have zero issues with offering that much below asking price.
The point of a price adjustment should be to reposition your home. If your home is listed at $357,000 and you reduce it to $352,000, you may have changed the price, but you probably haven’t changed who sees it. The same buyers who saw it yesterday are still seeing it today.
It might psychologically move the needle for someone but it won’t get your home in front of a new pool of buyers.
We want to get your home in front of a new group of buyers, or make the value so compelling that buyers who previously passed on the home are willing to reconsider it.
Otherwise, you didn’t really reposition the property.
Before reducing the price, I want to know: What price bracket are we trying to enter? Who is the buyer we aren’t reaching right now? What is our competition doing? And is price actually the problem?
I want to protect your bottom line just as much as you do. But after multiple rounds of marketing, new comps, and zero movement, adjusting the price is best option. Multiple small adjustments looks like something is wrong with the home. A single meaningful adjustment moves the needle and brings in people who haven’t even seen your home. Fresh buyers, fresh opportunities.
DM me to chat about the current Oklahoma market.