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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Caelum Advisers

Name: Caelum Advisers
Address: Georgetown, TX, US
Telephone: +15129422877
Price range: Not Applicable

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Caelum Advisers

Modern marketing strategies for modern mortgage lenders. Caelum Advisers stands apart in the mortgage marketing landscape.

While most agencies bring marketing expertise with limited industry knowledge or mortgage experience with basic marketing skills, Caelum bridges this gap completely. The solutions we provide will be a roadmap to greater efficiency, effective messaging, and a faster return on investment. Together, we'll build the right marketing strategy for your organization with authentic industry expertise and m

arketing excellence working in perfect harmony. Founded by a mortgage executive with a deep understanding of both worlds, our approach combines industry-specific insights with proven marketing strategies. We've built client relationships from the originator side, designed effective customer journeys, and implemented lead generation campaigns that deliver results.

10/27/2024

Hit a pretty significant milestone in the today on the road back from Lubbock. In just over 9 years, we’ve put 200K miles on it.

Austin to the TX Panhandle and back at least three dozen times, our estimate of 8 trips to Colorado and back, and just about everywhere all over Central TX.

FWIW, this truck has probably been the best vehicle I’ve ever owned. Only items I’ve had to replace were just typical wear/tear parts.

Lots of great memories made during those trips. Might just keep this one for another 100K.

Thanks for making a great truck, 👍🏼

06/16/2024

❤️

(Photo credit: .duncan )

02/17/2024

are the best sunsets.

01/30/2024

“Show me. Don’t tell me.” This must be your top priority if you want to connect with your audience.

I coach a lot of folks how to engage their audience. Often times, I get requests for a slide deck that I used in a presentation. I’m reticent to do so because that deck was created from my story, not theirs.

It’s not that I don’t want to share the info, but rather, too many people make the mistake of thinking the deck is the presentation. It isn’t. Then, they show up without preparation and parrot what’s on the slides instead of infusing themselves into the story.

I can show them what needs to be tailored to them. But just giving them the same deck I used won’t work because they will quickly lose the audience.

Instead, try this...
1. Think through what you want your audience to do with the information you share.
2. Don’t tell them what your products/service can do. SHOW them how your product can solve their problem.
3. Wrap your message around a story that’s personal to you. They may not remember the guidelines or benefits, but they’ll remember the story you shared.

Until you become the solution to someone’s problem, your message is nothing more than an anecdote. Use stories to solve problems, and you become irreplaceable.

(Image credit: This image was created using DALL-E 3)

01/11/2024

Is this generated by Ai, or an actual photo that I took?…. Make a guess before you keep reading.

What if I included a story about it? Would that make it more or less credible?

is a wonderful tool when understood. I see a lot of evidence of people using it in a way that seems cool, but is actually hurting their .

A recent example of this is the Google Gemini demo. The video was an amazing display of how far their tech had come... Only for it to come out a couple days later that they manipulated the demo. Just as quickly as their post went viral, they lost credibility. (Story in the comments)

Ai can help you plan, it can help you be more productive, and generate lists of ideas. probably even an insane amount of . Lots of great benefits. You can even use it to sound “like you “.

But it will not replace your story.

It will not replace the way my grandfather’s cabin smelled in the morning (a combination of cedar, pine, flannel blankets, and sourdough biscuits in the stove). It won’t replace the view as I stepped out front and looked up at the continental divide. It won’t replace the memory of Papa Jay teaching me how to flyfish. Or the laughter on his face when he beat me at Gin Rummy for the 15th time in a row.

It won’t replace the authentic voice your audience has come to know from you.

Let me know what you thought about the origin of the image below. I’m very curious about that. 😉

12/10/2023

Your home is not an ATM. It is an asset that appreciates over time. Like any investment, there are smart ways to manage that asset... and not-so-smart ways. Do the smart things. 😁

For example, a HELOC (Home Equity Line of Credit) can be an advantage for many reasons. It allows you to tap into the equity in your home to create options:
- Use your equity to set up an emergency fund.
- Pay down high-interest debt and free up your monthly budget.
- Make renovations and improvements to your home that will add value.

Do NOT use a HELOC for short-term spending as in:
- Going on a shopping spree.
- Paying off high-interest debt only to rack up balances again.
- Think that it's just "free" money that doesn't have to get paid back.

A HELOC might be a good alternative for you. And we have the ability to get you approved in as little as five days! If you want to learn more and see if this is a smart strategy for you, we can help!

Check out the comments below for additional details and what you need to know.

Thrive Mortgage

12/05/2023

Interested in the new FHA Loan Limits in ? Here they are for , , , , , and Counties in 2024

DM us if you've got questions on how this might impact you in your home search!

To search for your county, link is in the comments.

12/03/2023

Great way to wrap the weekend!

11/11/2023

Small moves, big moves… it’s all part of planning your future. Knowing the right timing for you makes a difference.

10/05/2023

"The task of the modern educator is not to cut down jungles, but to irrigate deserts." - C.S. Lewis.

When people find out that I was a public High School teacher earlier in my career, they often ask if I miss working with a roomful of rowdy, distracted individuals who won't put their cell phones away. I tell them, "I still do. I'm just compensated better now." 😉

In truth, there are some days when I do miss it. It isn't the lessons, the grading, or the curriculum that I miss.

I miss the curious conversations.

I miss the moments of inspiration when a student who was struggling to grasp a concept had their "Aha" moment.

I miss seeing the frustration on their face when I would answer their questions with a question.

I miss the students who would stop by to discuss something they read... even if it wasn't part of an assignment.

I miss tearing up reading a final essay written by a student because they had found their voice.

I learned more about , , and as a teacher than I had in all the previous years of my career that came before.

I want to encourage all of my colleagues who are still in the classroom to inspire the next generation of , , and . You are in the profession that creates all other professions. Thank you!

Note: This image was created in . It's not an actual photo of C.S. Lewis.

Address

Georgetown, TX

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+15129422877

Website

https://calendly.com/caelumadvisers/discovery-call, https://www.caelumadvisers.com/

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